A new year brings new beginnings. For the Style Desk, it’s also an old pleasure. It’s about predicting fashion and lifestyle trends that are likely to rise in the coming months.
Last January, when we thought about what would happen in 2023, some of our ideas turned out to be quite prescient. The Big Lie (Hello, George Santos). Fake fashion items (hello, super fake handbags). And three things: an appreciation for “regular non-rednecks” (hello, blue-collar TikTok).
Others did not materialize. Buttercroc never caught on. I didn’t keep any rats either.
The problem with looking into the future is that you can’t. As much as yesterday’s trends can give you a hint about tomorrow’s trends, some things just appear out of nowhere.
The 2024 predictions include well-supported hypotheses and others that may sound unlikely. But the good thing about January 1st is that it’s the day when almost anything seems possible. — Anthony Rotunno, Fashion News Editor, Styles
Music, fashion, movies, higher education: all were heavily inspired by Taylor Swift in 2023. Her relationship with Travis Kelce of the Kansas City Chiefs also put football in the spotlight, making the athlete one of the most popular players in the world. It turned a lot of people who were indifferent to the NFL into armchair fans. Could that enthusiasm, combined with interest in the 2024 Summer Olympics in Paris, set the stage for a jock-girl renaissance? Wilson Wong, Resident Editor, Book Review
Everything is coming up Rosette
We reached our peak bow last year. Now rosettes predominate. more has appeared in item By designer Sandy Lien. Her girlish aesthetic is also one of the reasons why ribbons became so popular. The red rosette is collar accessories and as whimsical choker By fashion blogger Leandra Medin Cohen.and rosette, a new New York clothing label specializing in soft rose-like designs. — Marie Solis, Styles Staff Editor
Aging away from social media
Gen We’ll stop nostalgic rhapsodizing about life before cell phones. They will give up social media and start working again on being charming, witty, and interesting in real life with real people in real spaces. — Melissa Kirsch, Deputy Culture and Lifestyle Editor
Luxury glassware eliminates stigma
Even Kop is not immune to debates about gender identity. But there’s a movement afoot, led by bartenders, to abolish outdated ideas about the gender of cocktail glasses. Does this mean that men who have been obsessed with rocks glasses since college will increasingly opt for the sophisticated Nick and Nora glasses? Nick and Nora convey a sense of opportunity. Narrower than a coupe and wider than a flute, it has an eye-catching silhouette (think an upturned bell) that makes anyone feel like a bar bell. — Louis Lucero II, Senior Editor, Styles
Smartwatches introduced to elementary schools
Many parents continue to resist introducing smartphones at an early age, and for good reason. But with companies like Apple making it easier to manage children’s accounts, more people seem to be willing to buy smartwatches. Expect to see more devices on the wrists of elementary school students, and more school districts trying to adapt to a world where kids play clock games and send garbled voice messages. Some schools have already banned the use of devices in classrooms. — Farrah Miller, Deputy Strategy and Operations, Culture and Lifestyle
Themed dressing becomes a red carpet staple
Hollywood has never met a good idea that they didn’t want to squeeze out a sequel or 15 films out of. “Barbie’s” strategic red carpet rollout has already begun with themed attire at premieres, “Wonka” (so many shades of purple) and “The Hunger Games: The Ballad of Songbirds and Snakes.” It has inspired the photography of films such as. With movies like Dune: Part 2 and the Mean Girls remake set to be released this year, imagine the possibilities. — Vanessa Friedman, Fashion Director, Styles
‘Grand Theft Auto VI’ hype becomes inevitable
The next installment in the ultra-violent Grand Theft Auto series won’t be released until 2025. But the trailer released last month has been viewed more than 128 million times, and debate is swirling about whether the teaser’s high-fidelity graphics are actually representative of the world. Game play. (Fans also noticed that GTA VI, which is set in Miami, is reminiscent of the visuals from his previous game 21 years ago, Grand Theft Auto: Vice City, which was heavily influenced by South Florida.) ) Thirsty gamers, buckle up now and join us for even more discussion. ” and is attracting attention. — Mike Isaac, technology reporter, business
a drink of little virtue
Low-alcohol or non-alcoholic drinks are now a staple in restaurants, bars, and even clubs. But the emphasis on good drinking can introduce new vices, such as hard soda and caffeinated lemonade. It’s been almost 15 years since the company behind Four Loko stopped making caffeinated alcoholic drinks. Would it be so surprising if that anniversary was used to stage a comeback? Reporter Dani Blum, yes.
Butterfly kiss reconsidered
Girls’ Generation exploded online last year — girls’ dinner, girls Math In some ways, this was about the culture-shaking, market-moving influence that comes from forces that are often thought of as subtle. Could it give new relevance to the butterfly kiss, another small and silly thing with amazing potential? The butterfly effect teaches us that seemingly small events can have huge and unpredictable effects in far-off places and distant times. Who knows what kind of butterfly effect you’ll get if you let your eyelashes flutter for a year? — Emma Goldberg, business reporter
manicure for boys
A$AP Rocky appears in new Bottega Veneta collection advertisement With a protruding nail.Drake wore neutral colors in recent Nikes motion. And in recent years, Harry Styles, Machine Gun Kelly, Lil Yachty, and Tyler, The Creator have all launched nail polish lines. male, famous Others have been painting their nails for centuries. But the practice’s recent popularity suggests that men’s manicures are poised for a bigger cultural moment. — Christy Harmon, Photo Editor, Styles
chocolate lava bubbling
Melted chocolate cake — or chocolate lava cake Since it often appeared on restaurant menus in the 1990s and 2000s, it has become harder to obtain, but not impossible. But in a presidential election year, with some seeking solace and others driven by hedonism, few desserts seem more ripe for a comeback than this classic, warm chocolate indulgence. . — Anna Code, real estate reporter
The trends of Generation Z are changing.
While Gen Z basks in the glow of youth, they have told older generations that everything they do is shameful. (Two words: OK, boomer.) Now that a younger generation, Generation Alpha, has come online, that attitude may catch up with them.New kids are already making fun of the terminology adopted by Gen Z: “It’s not even funny how bad ‘murder’ is,” says one member of Generation Alpha. I said it on TikTok. Some members of the older generation are ready for the skewer. “Seeing Gen Alpha come in to replace Gen Z will be the highlight of my Millennial life,” one commenter replied. — Callie Halterman, Styles reporter