apple announced a pilot program It’s called “Conditional Subscription Pricing,” which will allow App Store developers to offer discounts to customers with multiple subscriptions. Developers can do this on the basis of subscriptions from “one developer or her two different developers” as long as both subscriptions are active, and of partnerships between different companies. Possibilities open up.
according to 9to5 mac, Discounts can be used for advertising and marketing outside of the App Store as well as within the app itself.
Pete Hare, Apple’s engineering manager, said: mentioned in a LinkedIn post The company says it will “handle all eligibility checks and commerce tasks” and customers can download and subscribe to promoted apps “in one step via an email link or directly from the App Store.” Apple says it will be bringing developers on board over the “coming months,” so it could be a while before the program’s benefits are really visible.
In the EU, where Apple will soon allow third-party app stores, simply having a store will not be enough, Apple will need to make the store attractive to developers and customers as well. That means helping developers get the most return on their efforts and giving them more ways to attract customers.
Correction: December 17, 2023 2:21pm ET: The original version of this article stated that the pilot would allow developers to compete on subscription prices. In fact, the program allows developers to offer discounts on active subscriptions to customers only if both developers enable the offer. We apologize for the error.