Game testing lab and product certification consulting BMM In 2023, several changes were made to its operation and management. In an exclusive interview with YogonetMartin Storm, CEO of BMM Innovation Group BIG, talks about this year’s industry highlightsthe company’s new product launches, the growing use of artificial intelligence (AI), the growing importance of cybersecurity, and more.
Storm also talks about the market gaining momentum in 2024 And what new challenges and opportunities will dominate the next 12 months?
What is your rating for this year? What are the main takeaways and highlights of 2023?
BMM had an exciting and productive year in 2023featuring numerous achievements and exciting prospects for the future. One of the many highlights was the successful show at ICE London.BMM Innovation Group Company, RG24 Seven virtual training and big cyberexhibited for the first time together with BMM Testlabs. We also exhibited at the IGA show in San Diego.introduces cybersecurity, virtual training, and regulatory compliance solutions tailored to meet the needs of Tribal customers and partners.
We accepted summer interns through the American Indian Science and Engineering Society (AISES) program.This is an initiative that aligns with our commitment to supporting Indigenous students pursuing STEM fields. Our test laboratories in Slovenia and India have proven to be valuable assets throughout the year.This allows us to provide faster service to our customers.
What should we expect from BMM in 2024?
While these milestones are impressive, perhaps the most exciting development of the year is Strategic positioning for global expansion in 2024.
To achieve this ambitious goal, we have hired a team of highly skilled and experienced executives.includes Kara Mathews as Chief Operating Officer, Brian Wedderspoon as Chief Revenue Officer, and Laura Olson-Reyes as Chief Marketing Officer. In collaboration with our global leadership team, These executives will help streamline and standardize our testing, certification, and inspection services. We ensure a seamless experience for our customers around the world.
Next year, we expect significant growth for our company big cyber Split More and more gaming operators and suppliers are seeking AI-powered cybersecurity solutions to protect their data and business.
Our RG24seven training division, which already boasts over 10,000 learners, continues to expand its educational servicesintroduces new learners to a vast array of content that goes beyond responsible gaming education and covers topics such as anti-money laundering, corporate social responsibility, human trafficking, tribal gaming, compliance, technology, and more.
Furthermore, from 2024 onwards, we will play a leading role in cooperation with regulators, developers and game manufacturers.advancing emerging technologies such as AI, NFTs, cryptocurrencies, blockchain, and Web 3.0.
As we reflect on the achievements and opportunities of 2023, we feel energized and optimistic about the future of BMM. With our dynamic team, innovative solutions, and unwavering commitment to excellence, we are well-positioned to continue to grow and become an even stronger partner.
Do you think new technologies such as AI will play a key role in the development of products and services in the gaming industry next year? What other trends do you see gaining momentum?
We expect AI to play an increasing role in slot game development in the coming years, as AI technology can generate interactive, immersive, and highly targeted gameplay experiences. It changes the way games are developed and played. AI can also be incorporated into system technology, player tracking, and other gaming applications because it can deliver personalized and targeted content based on customers and players’ personal preferences, habits, and channels of engagement. It is expected.
Another trend that is rapidly gaining momentum is cybersecurity protection. This is not just a nice-to-have, it’s a must-have feature. Following widely publicized attacks on MGM Resorts and Caesars Entertainment that cost both companies millions of dollars. We are seeing strong demand for cybersecurity protection across both tribal and commercial casinos, as well as gaming suppliers.
In some jurisdictions, regulations are beginning to require documentation of cybersecurity procedures. AI, which was cited as a new technology for game design and systems, is It is also critical to cybersecurity solutions that prevent cyber-attacks by analyzing data, recognizing behavioral patterns that humans might miss, and identifying potential security breaches in real-time.
Another trend that continues to gain momentum is virtual learning solutions for employees of casinos and game manufacturers. Many of these companies have a global reach, so it’s important to have consistent training across the company, and the most cost-effective way to do that is with a virtual training program that connects the entire organization. is to use it.
What markets and industries surprised you most with developments this year? Which markets do you expect to gain momentum next year?
We are surprised that iGaming growth did not accelerate in 2023, especially considering that offering both land-based gaming and iGaming can be incredibly profitable for states and jurisdictions. Ta. But states and jurisdictions are not only recognizing the revenue potential, but also considering how iGaming programs can drive players to land-based casinos through targeted marketing programs, offers, and cross-promotion. As a result, we expect iGaming growth to accelerate in 2024.
We are very optimistic about many markets around the world. Macau’s recovery after the pandemic is great, and beyond Macau, the Asian gaming market has great potential in 2024. South Korea and Thailand are markets that excites us as they aim to expand gaming as entertainment for tourists, especially Chinese tourists.
The Philippines is rapidly emerging as Asia’s leading gaming hub for online and land-based gaming, and we are excited to see PAGCOR’s remote betting efforts., a Philippine inland gaming operator, will be the groundbreaking innovation of local licensing in the online market. We are also closely monitoring Brazil, which is on the verge of legalizing sports betting and iGaming programs.
We are ready to conduct compliance testing and certification in the three Brazilian states that recently regulated iGaming and sports betting (Rio de Janeiro, Paraiba, and Paraná)!🚀
For more information, please see the press release below. 🔽https://t.co/2SblGvnU1r
— BMM Test Labs (@BMMTestlabs) November 28, 2023
BMM was recently approved to perform compliance testing and certification in three Brazilian states. Do you foresee this country, and the entire Latin American region, playing a key role for BMM in his 2024?
The Latin American region, including Brazil, is an exciting growth market for BMM in both iGaming and land-based gaming. With the legalization of sports betting and iGaming on the horizon, our team remains focused on expanding our partnerships in this exciting and potentially huge market.
As part of its commitment to the Brazilian market, BMM is establishing a local presence to serve the newly regulated Brazilian iGaming market. We offer a complete suite of compliance services and solutions. This includes pre-compliance testing, customized security audits, geolocation testing, and software quality assurance. With offices in Argentina and Peru, we are proud to have been a trusted partner in the Latin American market for over 16 years.