Editor’s note: We cover the good, the bad, and the ugly. “This week’s look” is a regular series dedicated to revealing the most talked about outfits of the past seven days.
CNN
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Are you part of the matching pajama family? The tradition of coordinating on Christmas morning has become a kind of visual shorthand these days, allowing the Internet to infer all sorts of notions about the inner workings of a clan of strangers. Now it looks like this. “If you’re from a pajama family, I can’t relate to you at all,” one of X’s posts read. “I wish my family was a pajama type of family too,” wrote another.
True or not, the groupthink of dressing in unison sends a powerful message of unity and togetherness, even if the period only lasts long enough for a family photo. It seems so.
Perhaps this subconscious message is why so many British royals appeared wearing identical scarves during the annual Christmas church service in Sandringham, England.
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Lady Louise Windsor has also been spotted wearing a scarf designed by King Charles.
Princess Anne, her husband Timothy Lawrence, Earl of Snowdon (a cousin of Charles III), and the King’s niece, Lady Louise Windsor, were also seen wearing merino wool accessories. The “Highgrove Heritage Scarf” is a gift from Highgrove, a private estate owned by Charles, and his charity, kings foundation, Scottish B Corp knitwear brand Johnstons of Elgin — proceeds will fund Charles’ Sustainable Foundation. The piece (woven in a traditional ‘Prince of Wales’ check in a gray inspired by ‘warm honey’ and the hues of Highgrove Gardens) was a gift from Charles to his family. It is said to be available for pre-order. It will be delivered in April 2024 on the Highgrove website for £115 ($146).
The late Queen Elizabeth Master of the Soft Power Potential of DressingBut opportunities for kings to flex their sartorial muscles are even more limited. Through the family scarves, we showcase Charles’ philanthropy, advocacy for British trade and environmental concerns (the heritage website says the wool is “sustainably sourced with full traceability”) ), and is remembered by crediting him as the designer. He even ranks as having creative tendencies.
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Princess Anne and Timothy Lawrence wear matching Heritage Highglove scarves as they attend the Christmas service at St. Mary Magdalene Church.
Another famous family often employs the same clever marketing tactics. The Kardashian-Jenner couple Own 13 or more businesses, we always take turns promoting each other’s businesses. A selfie taken in Kim Kardashian’s $4 billion shapewear brand Skims wouldn’t be posted to Instagram without a carefully placed tag. Whether Kim steps out wearing Kylie Jenner’s latest clothing line, Khy, or Kris Jenner drinks her daughter Kendall’s 818 tequila, the family that promotes together stays together. It turns out.
Prince Charles’ royal endorsement of the traditional scarf is likely as intentional as a sponsored post on Instagram, but it’s had the same impact on the public as a matching pajama set for 12 people was. “The matching scarves are lovely,” said one person at X. “This is a very strong and clear message: we stand together as a family behind King Charles and Queen Camilla,” added another.