take care ofa company that offers personalized subscription vitamin packages, says it will cancel all subscriptions effective Monday, June 17 and will no longer accept new orders.
The news doesn’t exactly come out of the blue, as Care/of previously revealed at the New York Department of Labor Deposit It plans to lay off all 143 employees by July 3 due to “loss of funding.” Now the company has become more specific and decisive about the closure Posted yesterday on Instagram We thank customers and say: “Unfortunately, we no longer have the funding to operate the way we did before.”
The post doesn’t completely close the door on the revival, claiming: “We are actively exploring branding options but don’t have anything specific to communicate at this time. We hope to be in a place to share more soon.”
Founded in 2016 by Craig Elbert and Akash Shah, Care/of asked customers to fill out a quiz about their lifestyle and values, which it used to recommend a personalized blend of vitamins and supplements. Its investors include Juxtapose, Goodwater Capital, Tusk Venture Partners, Bullish, and RRE Ventures.
Pharmaceutical giant Bayer acquired a majority stake In Sponsorship / In 2020. Earlier this month, Bayer’s Director of Strategic Communications Christine Miller NutraIngredients said “Ceasing additional investment in care will allow Bayer to better invest in future innovations to help people manage their personal health.”