apple He is reported to have discussed Meta Regarding our partnership on artificial intelligence (AI).
The iPhone maker and social media giant Discussed integration Meta’s AI models will be incorporated into Apple’s recently announced “Apple Intelligence,” The Wall Street Journal reported on Sunday (June 23), citing sources familiar with the matter.
The report noted that Meta and other companies working on generative AI products are hoping to tap into Apple’s massive distribution network, with Apple saying it plans to work with the following partners: Open AI For more complex AI tasks.
“We wanted to start with the best,” said Apple’s software leader. Craig FederighiChatGPT is “the best choice for users today,” the company added. Also I wanted to Integrates Google’s Gemini AI model.
Sources told the WSJ that Apple has also been in discussions with AI startups Anthropic and Perplexity about bringing their generative AI to Apple Intelligence. PYMNTS has reached out to both companies for comment but has not yet heard back.
The report also covers the structure of the AI partnership, Gene MunsterApple analyst and managing partner at Deepwater Asset Management.
He said the partnership with Apple is expected to double ChatGPT’s usage, but could increase OpenAI’s infrastructure costs by 30-40 percent.
Munster told the WSJ. Ten10-20% of Apple users will choose to purchase premium AI subscriptions to products like ChatGPT, which could mean billions of dollars in profits for AI companies that integrate with Apple Intelligence.
“Distribution is hard,” Munster said. “The beauty of what Apple has built is Involved in large-scale distribution. “
The partnership between Apple and OpenAI is aimed at empowering Apple’s digital assistant Siri and its writing tools with advanced artificial intelligence capabilities.
While Apple could have used its own AI technology, the company concluded that customers might want to use other AI solutions that Apple itself considers industry-leading, such as OpenAI, PYMNTS reported earlier this month.
As the report states, this joint effort “It’s getting more attention.” For banks and fintech players and B2B sector.
” A classic dilemma Build your solution in-house or buy an off-the-shelf product or “While forming partnerships to integrate new technologies has been a cornerstone of business development for decades, the importance of partnering with third-party vendors is increasingly coming to the fore,” the report states. “The rapid evolution of technology and the growing complexity of consumer expectations make this decision even more complex.”
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