after few days The Wall Street Journal It was reported that Apple and Meta are in talks to integrate the latter’s AI models, Mark Gurman of Bloomberg He said the iPhone maker was not planning any such move.
Apple briefly held talks with Meta about a possible partnership last March, according to Bloomberg. This was the time when Apple was talking to several companies to explore the integration of their models with their devices.
However, Bloomberg said the company has shelved the idea of putting its Meta AI models on iPhones due to privacy concerns. The report also noted that partnering with the social networking company would also not do much for Apple’s image, given that the Cupertino-based company has consistently criticized Meta’s privacy practices.
Earlier this month, Apple released its own set of AI features under the Apple Intelligence brand. In addition, it also announced a partnership with OpenAI to allow iPhone users to invoke ChatGPT for specific queries.
However, this deal is not exclusive, as Apple has said that it is open to integrating different AI models with its devices. At the Worldwide Developers Conference (WWDC), the company confirmed that it will work with Google to publish Gemini.
Although Meta may not have the privilege of direct integration with millions of devices, the company will rely on its own applications, such as Instagram, WhatsApp, Facebook, and Messenger, which are used by billions of users. On Monday, the company launched its Meta AI chatbot widely to users in India, its largest market in the world.