The upcoming Asus Zenfone 10 appears to be the last product in the company’s line.
According to the Taiwan site tech newsThe company is undergoing an “organizational restructuring,” which initially included the transfer of employees from the PC division to the smartphone division, but ultimately resulted in layoffs instead.
ASUS’s mobile division is split into two teams, one responsible for Zenfone and the other responsible for ROG Phone. An insider told the site that the restructuring resulted in job cuts as the Zenfone 10 would be the last in the series.
The good news is that it doesn’t look like Asus will be completely out of the smartphone market the way LG did in 2021. The same person suggested that the ROG Phone division would be the likely destination of the move, suggesting that gaming-focused phones would be sold. Not yet in danger.
The end of Zenfone may seem a little premature given Asus’ latest features. Pre-orders have just become available in the United States. However, it’s been out in other regions for months, so the article has probably been on the wall for a while.
By some estimates, ASUS keeps only Global smartphone market share 0.26%. No one can say they haven’t been given a chance. After all, the original Zenfone came out nine years before him.
Given that Asus apparently keeps ROG phones alive, Zenfone could actually be part of it. With gaming consoles occupying a more obvious niche and pushing up premium prices for enthusiasts, they are likely to be a more profitable option in crowded markets.
If the reports are true, it’s a shame. Asus is one of the few companies to make his Android handset small for those who value portability over screen size. And we gave it his 4.5-star rating, which is the latest in our review of the Asus Zenfone 10.
With a 5.9-inch, 144Hz AMOLED screen, it’s really pocket-friendly. Powered by a Qualcomm Snapdragon 8 Gen 2 processor with 8GB or 16GB RAM and a 4,300mAh battery to keep you going. It can be configured with 128, 256 or 512GB RAM and prices start at $699.99.
“If your software is Android and you like small phones, the Zenfone 10 doesn’t look good,” concludes our Senior Writer Richard Priday.
Nonetheless, if Asus really wants to shy away from Zenfone, it might be wary of taking on Zenfone now. The good news is that the company has promised two of his Android updates and four years of security patches for him. If you’re weighing the best small phones, it might still be worth a try. Please note that when upgrading, you may need to switch brands.