Amazon’s Buy with Prime, a service that allows Prime members to shop directly from third-party merchants and get Prime benefits like free shipping and returns, Launched Today there are new features, including the ability to track Prime orders through Amazon’s website and mobile app as well as access to 24/7 live chats with customer service.
Amazon is also adding more delivery locations for returns. Customers can now return eligible Prime orders at nearby UPS Store locations, Whole Foods Market, Amazon Fresh, and Amazon Go stores without a box or label.
Additionally, shoppers can now see Amazon reviews on “off-Amazon product pages for participating brands that offer Buy with Prime,” the e-commerce giant wrote in today’s announcement. In theory, having reviews from real Amazon customers helps shoppers feel more confident about the products they buy on a third-party website.
The new Buy with Prime features come just as the 2023 holiday season begins. Amazon is likely hoping to attract more customers to try the service as well as collect fee revenue from additional online stores as it faces new competition with marketplaces like TikTok Shop and Shein. According to the company, the Buy with Prime program has proven to increase merchants’ customer base — with an average of three out of every four Buy with Prime orders coming from new shoppers.
Buying with Prime officially launched in April 2022 and expanded availability earlier this year. Brands like Wyze, KNOW Beauty and ALT. Perfumes offers the Buy with Prime service in its online stores, among many others.