But, Prime members didn’t always have to pay for fresh deliveries for orders over $35. Amazon has started shipping Delivery Charge for fresh grocery orders under $150 earlier this year in January, removing the feature that gave Prime members free delivery on orders over $35. Amazon then revised that decision in October and lowered the threshold for free grocery delivery from $150 to $100.
As for Whole Foods orders, Amazon introduced a $9.95 fee on delivery orders again in September 2021. It was previously introduced without any additional change.
With this new subscription offer, Prime members will no longer have to pay any of these fees if their delivery order is higher than $35. Amazon likely hopes membership will encourage people to place more orders without worrying about fees associated with each delivery.
The launch comes a month after Amazon announced that customers across the US will no longer need to have a Prime membership to order groceries from Amazon Fresh for free delivery or pickup. At the time, Amazon said a similar option would soon be available to Whole Foods shoppers. This change makes Amazon more competitive against companies like Instacart, Walmart and DoorDash.
Amazon operates dozens of fresh grocery stores across the United States and expanded its reach in the grocery business by acquiring Whole Foods in 2017. However, its grocery business has declined, likely due to competition. a Report information A study published last year revealed that Fresh stores were empty and store openings had slowed.