Earlier this year, Amazon announced plans to include ads in movies and TV shows streamed from its Prime Video service, and now the company has revealed a specific date when you’ll start seeing them. It’s January 29th. “This will allow us to continue to invest in engaging content and continue to grow that investment over time,” the company said in an email to customers about the pending move to “limited advertising.” Stated.
“We aim to have significantly less advertising than linear TV and other streaming TV providers. You don’t need to do anything and there will be no change to the current price of Prime membership,” the company wrote. ing. Customers can pay an additional $2.99 per month to continue avoiding ads.
The rest of the email summarizes the many benefits of Prime membership. This is definitely an attempt to ensure that customers do not cancel due to this decision. Verge Readers were not very pleased with the initial news in September.
Amazon Prime currently costs $14.99 per month or $139 per year. (Prime Video can be subscribed separately for $8.99 per month.) With the new price for ad-free streaming, Prime will cost just under $18, and standalone Prime Video will cost just under $12.
Amazon also operates Freevee, a free ad-supported streaming service. “Live event content, such as sports, and content offered through Amazon Freevee will continue to include ads,” the company email said.
The move comes as competing streaming services continue to raise subscription fees across the board. Amazon Prime’s monthly price will remain the same, but if you want to keep the same experience you have now after January 29th, you’ll end up paying more.