Used by over 75 million people alexabut according to Amazon standards, this service is complete failure. The problem is that Alexa isn’t making any money and the service is a big drain on company resources. Apparently, Amazon has one last resort to save its digital assistant. Supercharge with AI And they charge you for the privilege of using it, and things are not good.
According to the report, business insider Thursday, the secret new Alexa will barely work thanks to hallucination AI And broken technology. It appears to have caused political tension within the company, especially since many Amazon employees don’t believe people are willing to pay.
The new service, tentatively called Alexa Plus, has a launch date set for June 30th, Business Insider reported. It seems difficult to meet the deadline.
Amazon is testing the underlying technology, playfully named “Remarkable Alexa,” with 15,000 customers (if you’re one of them, we are). Love I’ll tell you about it). Employees who spoke to BI said tests showed that Remarkable Alexa is good at having conversations, but bad at doing anything useful.
According to BI, the new Alexa often returns very long and inaccurate responses, and more complex requests that require handling multiple services (e.g. “Play”paranoid android” and turn off the lights).
Beyond the typical failures of this generation of artificial intelligence, the new Alexa requires major changes to both the company’s strategy and the technology running behind the scenes. Some people who have been working with Alexa for years aren’t happy with this. According to BI, the team that developed the original Alexa didn’t want to let go of their baby and forced Amazon to keep parts of the original tech stack, making the new Remarkable Alexa bloated and difficult to run. … apparently …
Some people are not sold on the whole project. The number of services Amazon wants to add to your monthly bill continues to grow.There is Prime, of course, but Amazon also promotes various streaming services, Audible, etc. Employees told BI that many did not believe the company would be able to convince customers to pay for smart speakers on top of what they were already paying.
This potentially doomed effort from the start is a response to growing pressure to make waves in the nascent AI business. Google, Apple, and Amazon all spent billions of dollars developing smart assistants, a technology that was predicted to be the future of computing. After several years, the project failed to bring in any meaningful revenue. Silicon Valley generally views Alexa as: Google Assistantand Siri Teams working on smart speakers have been particularly hard hit by layoffs and budget cuts in recent years. After making such a big deal about them, the tech industry doesn’t want to let them go.
There is now renewed interest in these assistants as a way for consumers to interact with next-generation AI.Amazon and apple Especially playing catch-up in the arena after that. Google, Microsoft and OpenAI They ran away with the AI hype cycle. Amazon built its own AI model to compete with his ChatGPTs around the world. The company calls this Q.and reportedly more ambitious model under development.
Adding AI to digital assistants is easy, and if Amazon can do it the way it turns Alexa into a moneymaker, it will solve a lot of big problems. But if things go awry, Alexa could be one step closer to the grave.