aPEX Legends fans took to social media to accuse the game’s developer of using AI art in promotional materials during the Final Fantasy 7 Rebirth event.
Apex Legends announced a collaboration event with Final Fantasy 7 Rebirth during the 2023 Video Game Awards show on December 7, 2023.
The event is scheduled to start on January 6, 2024, and the development team has released promotional materials to get fans excited about what’s to come.
However, some fans claim that the developer used AI art in some of these promotional materials and denounced the alleged behavior on social media.
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Apex Legends fans criticize the alleged use of AI art in the FF7 Rebirth collaboration
The conversation around AI art was started by art director and designer Thorsten Denk. accused The development team uses AI to create interstitial art in a recent trailer.
In a post on It feels like we have collectively decided to devalue the human soul for the sake of profit.”
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Digital artist shared two screenshots of Apex Legends x FF7 Rebirth art trailer, Valkyrie and Wattson appear. In his post, Denk circled several elements of the artwork, indicating the alleged use of AI.
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Many artists and members of the gaming community responded to the initial tweet with their thoughts on the situation.
Rainbow Six Siege Community Artist Elevate KOOBI Said“I didn’t know that until now 🙁 It’s especially bad when you know they’ve worked with talented artists like IFrAgMenTIx in the past.”
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I had never heard of such a thing before 🙁
It’s especially bad when you know they’ve worked with talented artists like @/IFrAgMenTIx in the past
Has the Apex community already noticed this and brought it to your attention?
— Elevate KOOBI (@MadeByKOOBI) January 6, 2024
In fact, the official Apex Legends X account is share Art created by Fragment on January 5, 2024.
The use of AI continues to be a hot topic in the video game industry, with games like The Finals adopting the use of AI during development.
At the time of writing, neither developer Respawn Entertainment nor publisher EA have confirmed this claim.