Apple is trying to convince more soccer fans to sign up for the MLS Season Pass with its latest discount.
The subscription, which gives viewers access to every Major League Soccer game, now costs $14.99 per month or $29 for the rest of the 2023 season — a significant drop from the original price of $99 per season. Meanwhile, Apple TV+ subscribers who signed up pay just $12.99 per month or $25 for the rest of the season, compared to $79.
The 2023 regular season began on February 25 and runs through October 21. However, the MLS Pass will also feature live coverage of the playoffs, which are scheduled to run from October 25 until December 9. So, if fans sign up now, you’ll still have the opportunity to watch a lot of the action at an affordable price.
Apple is likely betting on Lionel Messi (aka the world’s greatest soccer player) to attract more subscribers. Messi made his debut in America in July, with an average 1.75 million viewers via linear television network Univision, per Nielsen. According to Sports Business Journal, the MLS Season Pass has nearly 1 million subscribers, up from 700,000 in June. The MLS Season Pass is expected to see further growth in subscribers as we get closer to the playoffs.