As Apple enters the AI race, it is also looking for help from partners.
During an Apple Intelligence announcement earlier this month, Apple said it would partner with OpenAI to bring ChatGPT to the revamped version of Siri. And now the Wall Street Journal Reports Apple and Meta, the parent company of Facebook, are in talks about a similar deal.
These talks have reportedly not been finalized and could fail. Meta declined to comment. Apple did not immediately respond.
As Sarah Perez points out, Apple’s approach to AI currently seems a bit dull and pragmatic — rather than treating this as an opportunity for wholesale reinvention or disruption, it has begun adding AI-powered features (like typing suggestions and personalized emoji) to its existing services. products. But focusing on practicality rather than flashiness may be the key to AI adoption. Then, Apple can leverage partnerships to go beyond the capabilities of its AI models.
So a deal with Meta could make Apple less dependent on a single partner, while providing validation for Meta’s generative AI technology. The newspaper notes that Apple is not offering to pay for these partnerships; Instead, Apple provides distribution to AI partners who can then sell premium subscriptions.
While Elon Musk, who co-founded OpenAI but now competes with it through his new startup xAI, seemed so concerned about the prospect of ChatGPT being deeply integrated into Apple’s operating systems that he threatened to ban Apple devices from his companies, Apple has said it will ask users’ permission. Before sharing any questions and data with ChatGPT. Presumably any integration with Meta will work similarly.
In another recent development, Apple also said that while Apple Intelligence is scheduled to roll out to the latest versions of its operating systems (including iOS 18, iPadOS 18, and macOS Sequoia) later this year, it plans to Blocking technology from the European UnionThis is due to the EU Digital Markets Act (which is supposed to encourage competition in digital markets). It also said it would disable iPhone Mirroring and SharePlay Screen Sharing.
“We are concerned that DMA interoperability requirements may force us to compromise the integrity of our products in ways that threaten user privacy and data security,” the company said in a statement. a permit.