Apple has signed a deal with Amazon to remove competitors’ ads from the pages of iPhones, iPads, MacBooks, and other Apple products. According to a report from insider. This agreement ensures that search results and product pages on Apple devices are cleaner than those of our competitors.
Amazon still lists competing products on the search results page for Apple products, but it is restricting ads that can be pasted above, below, and between the results. For example, if you search for iPhone 15 on Amazon, only his Apple products will be displayed in a banner at the top of the page, and another advertising banner will appear at the bottom. On the other hand, when you search for competing devices like the Samsung Galaxy S23, you’ll see ads for other products and services across the results page.
In addition to cleaning up Apple’s search results, insider Amazon says it’s cutting back on advertising Apple product page In the same way. Apple product pages are relatively ad-free, instead of advertising “related items” or “4-star or higher” products. The same cannot be said for product pages for companies like Samsung. often packed Recommended items from other brands are at the bottom of the page.
According to Amazon, the ad-free page is based on a 2018 agreement that Apple made to sell its products on Amazon. insider. In an email previously released by the House Judiciary Committee, former Amazon retail chief Jeff Wilke wrote: Apple does not want to feature products that endorse non-Apple products. ”
Apple spokesperson Fred Sainz confirmed the deal. The Verge, says it will limit ads in spaces with certain Apple-related queries. It’s not yet clear whether Apple will compensate Amazon for the advertising space it monopolizes, and if so, how much. In the end, Wilke’s email to Amazon said, “Apple will either have to purchase these placements or compensate Amazon for the lost advertising revenue.”
The “junk” advertising that Amazon posts on its marketplace is one of the practices cited by the Federal Trade Commission in its antitrust case against the company, and the company claims that it is “degrading customer service.” Regardless, they are extracting billions of dollars from increased advertising.” By largely avoiding them, Apple could gain an advantage over other retailers with her Amazon.