Apple, one of X’s major advertisers, will pause its advertising on the platform, according to a report from X Axios.
Apple is following in the footsteps of advertisers such as IBM And the European Commission, who suspended ads on X amid rising anti-Semitism on the platform. According to research by the Center for Countering Digital Hate, X has failed to moderate hate speech on its platform that promotes anti-Semitic conspiracies, praises Hitler and dehumanizes Muslims and Palestinians.
But X doesn’t just maintain these posts; Its owner, Elon Musk, is fanning the flames of this hatred. In a particularly egregious incident this week, Musk responded by saying, “I told the actual truth” to a post that echoed the same violent anti-Semitic conspiracy theory espoused by the killer from 2018. Tree of Life Synagogue attacks.
Apple did not immediately respond to TechCrunch’s request for comment.
Media Matters for America, a left-leaning media watchdog organization, I published a separate report this weekshows how ads from companies like Apple, IBM, Bravo, Oracle, and Xfinity appeared next to posts praising Nazi ideology.
Linda Yaccarino, the new CEO of X and a former advertising executive at NBCUniversal, has tried to calm advertisers, although her efforts do not appear to be working in light of recent events.
“X’s view has always been very clear that discrimination by everyone needs to stop across the board — I think that’s something we can and should all agree on,” she wrote Thursday afternoon. “When it comes to this platform – X has also been very clear about our efforts to combat anti-Semitism and discrimination. There is no place for that anywhere in the world, it is ugly and wrong. a point.”
X’s advertising business has seen ups and downs since last year, when Elon Musk officially became the owner of the platform formerly known as Twitter. About a month after taking office, Musk tweeted that Apple had “Most of them have stopped advertising on Twitter.“but after that Interview with Apple CEO Tim Cook At the company’s headquarters in Cupertino, the two appeared to have ironed out some differences. Then, in January, the company signed deals with ad tech companies Double verification And Integrated Advertising Science (IAS) To help advertisers ensure their ads are not placed around inappropriate content, Yaccarino’s appointment in May was supposed to allay advertisers’ concerns about the increasingly hostile platform. But Musk continues to dig the platform’s own grave by alienating key revenue drivers.
As Musk continues to host anti-Semitic conspiracies, the White House is getting involved statement – Condemning the promotion of racist and anti-Semitic hatred.
“It is unacceptable to repeat the heinous lie behind the deadliest act of anti-Semitism in American history at any time, let alone one month after the bloodiest day for the Jewish people since the Holocaust,” White House spokesman Andrew Bates wrote. “We condemn this abhorrent promotion of racist and anti-Semitic hatred in the strongest terms, which runs counter to our fundamental values as Americans.”