apple Customers are replacing devices less frequently as devices last longer.
And according to Bloomberg News report On Sunday (June 30), the tech giant’s push into artificial intelligence (AI) could become even more significant.
Specifically, the report states that Apple is trying to make its products more durable, with current operating systems still able to run on devices that are seven years old, but it goes on to argue that as sales decline, Apple will become less reliable as a source of growth.
Bloomberg’s Mark Gurman writes that the company has the potential to turn things around because it has a “growing opportunity to use software and artificial intelligence to woo customers.”
When Apple launches the iPhone 16 this fall, there won’t be many hardware changes, but customers will have to buy a new iPhone. Powered by Apple IntelligenceThis, he argued, might encourage Mac and iPad users to upgrade as well.
The slowing pace of hardware upgrades also means Apple will have to rely more on service fees and subscriptions to grow sales, according to the report.
The news comes as Apple seeks new partners to expand its AI capabilities. Meta Regarding the partnership, Apple was ultimately rejectedLike other companies working on generative AI products, Meta was apparently aiming to take advantage of Apple’s massive distribution network.
Meanwhile, PYMNTS reported earlier this month that Apple’s new AI efforts are ” Consumers interact “How we use our devices and, more importantly, how we shop.”
According to the report, if Apple goes ahead with its plans, consumers’ iPhones will be able to understand their shopping preferences and predict their next purchases. Apple Intelligence will be able to look at consumers’ browsing history, purchasing patterns and social media activity.
Experts say the company is trying to change the way businesses interact with their customers. OpenAI ChatGPT integrationApple products will soon be able to respond to customer inquiries, process orders, and even provide product recommendations.
“As consumers become accustomed to AI handling more tasks, they are likely to increase their reliance on it for everyday activities and decision-making. This could shift consumer expectations toward more automated and intuitive services.” E-Fan“We’re not just talking about AI, we’re also talking about AI,” said Chris Brown, associate professor of computer science and engineering at Santa Clara University’s College of Engineering and director of responsible AI, told PYMNTS.
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