Apple.‘s annual iPhone launch is always the most important time of the year, a chance to impress consumers with the company’s latest models and kick off the holiday shopping season.
But Apple is more excited than usual about its new iPhone 15 lineup, which will be announced Tuesday at 10 a.m. California time. The tech giant is trying to break back from several quarters of consecutive sales slumps (the longest slump in the past 20 years) and get consumers excited about upgrading again with new features.