Surveys have become an integral part of many aspects of our lives, but most of them are boring, leading to ineffective responses and actions. Dingan Shen And Yuan XueTwo software engineers working in Silicon Valley recognized an opportunity to leverage the advances of large language models to make surveys more empathetic and engaging.
About six months ago, Shen and Choi, who have been friends since high school, started Troof Amnesty International, a SaaS platform that allows users to create conversational surveys powered by GPT-4 and its fine-tuned templates. The idea has already received support. Zaid Inaam and Tim Shi, co-founders of Shin’s former employer Christa, an organization supported by a16z unicorn Empowering call center agents with AI, and invested an undisclosed amount in seed funding for the startup.
Launched six weeks ago, the first version of Trove has amassed over 1,000 users, mostly small and medium-sized businesses, from all over the world. “Dozens” of them have sent in surveys at least twice since then. The platform is still free to use, and has attracted a wide range of users, including a spa in London, a K-12 school in Boston, and a travel agency focused on Latin America.
Applying conversational AI to surveys seems like a low-hanging fruit in this age of ChatGPT craze. Qualtrics, the enterprise-focused survey giant, has adopted AI across its customer and employee feedback product suite. SurveyMonkey, a survey service provider for small and medium businesses, is Using artificial intelligence To automate the creation process.
To differentiate, Trove aims to eventually become a “customer and employee experience management platform” for businesses of all sizes, Shen said. Product is basically managing the experience around customers, employees, products, and more. In the wake of OpenAI’s recent administrative saga that briefly took down its chatbot service, apps that rely on ChatGPT, or “bundled products,” are rethinking their heavy reliance on third-party APIs.
“We are 80% SaaS and 20% AI,” Chen told TechCrunch in an interview. As such, Trove is believed to offer great value in addition to its OpenAI-powered features. “We aim to do everything from survey creation, response, analytics, ticket creation, to CRM integration… It’s an AI-generated feedback loop.”
The CRM integration, specifically, will allow Trove to create highly customized surveys from which the system can automatically generate a ticket and send a personalized follow-up email to thank the customer for providing feedback.
“Basically, we’re rethinking experience management workflows from the ground up in the context of today’s powerful big language model capabilities,” the founder said.