As a woman In her 20s through an Instagram account, she witnessed the dramatic rise in medical spa treatments and the destigmatization of them. From the influencer I ran with in high school to post promotions for lipsticks and fillers, to the ongoing discussion of purchasing a Groupon for Baby Botox with my friend Emily, these treatments have become part of regular conversation in a way they never had in my past.
The basic spa industry has grown rapidly along with its newfound popularity as well. Medical spas are expected to reach $30 billion in value by 2030, according to A a report By Grand View Research. And the American Med Spa Association Reports indicate that the number of clinics offering these treatments increased by 62% from 2018 to 2022.
Investors are starting to take notice of the industry. Most of these medical spas — 81% of them, according to data from the American Med Spa Association — are independent clinics or small businesses. Private equity firms They began circling like vultures searching for prime candidates for aggregation strategies. Startups are building technology solutions for these small businesses as venture capitalists seem keen to back them.
So when I saw that RepeatMD, a SaaS vertical for the medical spa industry, had raised a massive $50 million Series A, I wasn’t surprised. But I had one question.