The person is established Choosing to back their company matters beyond the capital these investors provide. Each backer brings specific expertise and networks that can help founders in different ways. Getting the right people involved in a company early is key in helping it grow.
Ashley Mayer, co-founder and GP at Coalition Operators; Robbie Robson, partner at Cowboy Ventures; And Richie Serna, co-founder and CEO of fintech startup Finix, took to the stage at TechCrunch Disrupt 2023 to discuss why building a fair cap schedule is important for startup founders and what that process could look like.
For some, a fair cap schedule means specifically looking for investors who come from non-traditional or underrepresented backgrounds. For others, it means being intentional about choosing investors with different experiences or resumes. Often times, constructing a fair cap schedule will involve a little of both.