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Kris Jenner was criticized by fans for appearing to use a heavy filter while promoting her daughter Kim Kardashian’s new makeup line, Skkn by Kim.
Ahead of Friday’s highly anticipated release, the 68-year-old Mamager I posted a video on Instagram Preparing for a show during Paris Fashion Week with makeup artist Nikki.
In the video, Nicki explained exactly what products she used to achieve Jenner’s smokey eye. classic matte eyeshadow palette ($50), lip liner ($22) and soft matte lip color ($32).
However, many fans noticed that the “Keeping Up with the Kardashians” star’s makeup looked incredibly flawless and accused her of not looking at the product correctly.
“More filters than Marlboro Lights,” one fan commented, while another asked, “What about filters?” 😂😂😂. ”
“Not makeup with filters, Chris 😭,” a third added, while a fourth added: “And of course the heavy duty filters 😂.”
“Can you see without a filter?” another user asked.
This isn’t the first time Jenner and her makeup artist have faced backlash online for posting heavily filtered content.
In August, fans criticized Jenner and her glam squad for only posting photos that showed the reality TV star without wrinkles or pores.
“As a professional makeup artist, it’s a shame that we have to put a filter on her,” the alleged makeup expert wrote, adding, “This is why her people say she can’t post without a filter.” If that’s the case, it’s a shame,” he added. on them. “
“When will this family stop putting such insane expectations on themselves and their fans? Let’s do better! #NoFiltersRequired.”
One photo in particular was so heavily edited that Jenner’s eyes were so glossy that followers thought they were “AI.”
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Despite Jenner’s possible marketing failure, Kardashian apparently didn’t need any help selling her new products, revealing on social media that several products sold out within hours of their release.
The launch comes two years after the Skims founder, 43, shut down the KKW Beauty brand in an effort to bring all the brands together “to make it easier for consumers.”
“We had KKW Beauty, we had KKW Fragrance, and then we were going to create KKW Skin,” she explained. to people In an interview published Friday.
“Customers have to go to three different sites to purchase products with different shipping costs and different manufacturers, and we end up with three different social media accounts,” she explains. Did.
Even though her makeup is no longer called KKW Beauty, the media mogul says the new products are very reminiscent of her old ones, and they’re only getting better. .
“This is an evolution of myself and the original brand. It was important for us to improve the quality of our products, to have better packaging, and to listen to what our consumers wanted,” she told the outlet.
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