Limited Toe is back!
Monday, June 3rd, Instagram account The official account for the mall store, popular with teens, appeared with a cryptic “Share the nostalgia” post, and over the next few days, the account posted six more photos.
on the other hand, First Post A model wearing a Limited Too varsity jacket appeared. Second Post A close-up photo of the jeans was published with the caption “Rediscover an icon.”
Fans of the popular establishment, which became a fixture of ’90s and early 2000s culture, could not contain their excitement.
“Are you all coming back to our malls?! Don’t play with my emotions,” one commenter wrote on the first post, while in a second post, one user shared their hope that the store would return with adult clothing. “People will be upset if they don’t have adult sizes,” the user wrote.
On Sunday, June 9, the brand shared a photo of a young woman rocking a Limited Too look with the caption, “Stay tuned for the comeback you never knew you needed… Coming soon #LTD2.”
Instagram users again begged the brand to bring back adult sizes, while others were excited about smaller items like old accessories and body sprays.
Then, on Monday, June 17, the brand confirmed that it will be returning next month.
“It’s true. Coming in July. #LTD2,” the latest Instagram post reads.
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Limited Too was founded in 1987 as a spin-off of women’s clothing store The Limited. It rose to popularity in the early 2000s, luring young girls with its neon clothes, faux fur, vibrant animal prints, matching sets, trendy school accessories, bubble furniture and adorable TV, music and movie merchandise. Lizzie McGuire Singers Britney Spears and Kelly Clarkson.
But by 2006 the company had rebranded to Tween Brands, and two years later began closing stores across the country. HighSnobietyThe remaining stores have been renamed Justice: Just for Girls. The Washington Post.
Those looking to get excited about the relaunch can follow it on Instagram and the brand’s revived website. Limited.