Logistics company FedEx today announced its own trading platform called FDX. The platform will likely compete with Amazon by offering merchants services such as order generation, fulfillment, tracking, and post-purchase experiences including returns.
FDX is currently in private preview with plans for a broader launch in the fall of 2024, the company said. Businesses can register interest in trying it out. Through the form. The company did not mention any brands that are part of the pilot program.
FedEx’s ad contains a lot of marketing buzzwords including “data-driven e-commerce solutions,” “digitally-driven” and “comprehensive e-commerce solutions for businesses of all sizes” but lacks details like how to compete with existing platforms.
The company said merchants can use FedEx services such as ShopRunner, an e-commerce platform Acquired in 2020 – To reach customers, show estimated delivery time on websites, handle carts, track parcels, record the carbon footprint of deliveries, and manage returns.
Amazon has been supplying Fulfilled by Amazon (FBA) for years To allow merchants to use the company’s shipping and logistics infrastructure.
In 2022, Amazon began allowing third-party merchants who already use FBA to list Prime-eligible items on their own sites. In January 2023, the e-commerce giant expanded this feature to all US merchants and also allowed them to display Amazon reviews for an item on their site. Last November, Amazon launched new Buy With Prime perks like easy returns and customer support.
last year, The Wall Street Journal It was reported that Amazon outperforms its competitors FedEx and UPS in terms of… Parcel delivery in the United States.
In 2019, FedEx terminated its express air and ground delivery contracts with Amazon. At the time, the Tennessee-based company said Amazon accounted for just 1.3% of revenue for the 12-month period ending in December 2018. In December 2019, Amazon banned third-party merchants from using FedEx’s ground delivery service for Prime shipments. Which was reversed a year later.