press release
TEL AVIV, ISRAEL, Nov. 30, 2023 /PRNewswire/ — flow security, The pioneering data security lifecycle platform today announced expansions to GenAI Security with the release of a new GenAI DLP module. This move makes Flow Security the industry’s first data security platform to secure the movement of data into GenAI services and applications, enabling enterprises to securely build and leverage his GenAI.
While the proliferation of Generative AI is driving advancements and greater innovation across the enterprise, it is also raising concerns about data security. As more companies adopt GenAI services for a wide range of uses, from content creation to backend tasks by developers, the potential for personal and corporate data breaches, data mishandling, and shadow data creation increases. .Recent report Research shows that 69% of executives say Generative AI prioritizes innovation over cybersecurity, while 96% believe that adopting GenAI will reduce the likelihood of a security breach within their organization within the next three years. The answer is that it is more likely to occur.
“Many companies wanting to get into GenAI are hesitant to put themselves at risk due to concerns about data breaches and how their data is moved, stored, and used by third parties. “We will continue to restrict the use of GenAI unless we know what the party is,” said Jonathan Roizin, CEO of Flow Security. “With GenAI DLP, we provide a responsible, frictionless way to protect an enterprise’s digital assets and enable broad adoption of GenAI applications across the data-centric ecosystem.”
By analyzing data in motion, as opposed to traditional known database scans, Flow’s GenAI DLP discovers shadow data and proactively identifies anomalies in real-time, regardless of the data’s location. can. For data-centric organizations, this capability is critical to preventing violations and breaches that can lead to fines and reputational damage. In testing, Flow’s GenAI DLP uncovered undetected data leaks despite seemingly robust infrastructure protections. In a test focused on healthcare organizations using GenAI to classify patient data and gain insights into disease patterns and treatment effectiveness, Flow’s GenAI DLP puts them at risk of HIPAA violations if left unchecked. We quickly identified sensitive PHI data. . Another test for a communications provider used GenAI to optimize customer service by analyzing chatbot interactions for potential risks. Additionally, Flow’s GenAI DLP identified a sensitive financial data breach and prevented potential impact.
“GenAI tools are creating a situation where the movement of data is expanding at an unprecedented pace and relying on traditional infrastructure protection methods is insufficient to cover this data sprawl. To effectively monitor the whereabouts of data, businesses need to understand the entire process, which is impossible.”Instead of relying on scanning data where it is supposed to be stored. , you always need to know where your data actually resides,” said Natia Golan, CPO at Flow Security.
Learn more about Flow’s new generative AI security module. here.
About flow security:
Flow Security is the only data security platform that identifies, classifies, and protects your data at rest and in motion. Flow’s solutions leverage advanced eBPF technology to uncover unmanaged data on-premises and in the cloud, seamlessly and comprehensively protecting sensitive information in ever-expanding data environments. Founded in 2021, Tel Aviv-based Flow is backed by Amiti, GFC, Amdocs Ventures, and market-leading angel investors.
Learn more about Flow Security here.Websiteor follow uslinkedin.