In an increasingly technology-enabled world, Genetec is setting new security benchmarks with advances from video surveillance to cloud usage.
The former of these will further transform as AI-driven analytics and automation redefines security operations, the company says, an innovation the company is pioneering with cutting-edge developments.
This is further highlighted as Genetec, a leading technology provider of integrated security, public safety, operations and business intelligence solutions, reveals its 2024 results. national physical security report.
Seeking insights from nearly 700 physical security leaders, including end users and channel partners based in the Middle East and Africa (MEA) market, to help organizations implement and effectively address changing industry realities. We investigated the security strategies available.
Firas Jadara, Genetec’s regional director for the Middle East, Turkey and Africa, foresees a future where video surveillance becomes a strategic asset rather than just a tool, and the UAE is a great example of this.
“The UAE’s strategic role as a global business hub highlights the critical need for robust cybersecurity measures to protect businesses, governments and individuals from today’s rapidly evolving cyber threats.” he says.
“With the digital environment rapidly evolving, it has become imperative to protect sensitive data, critical infrastructure, and personal information. As the country continues its digital transformation journey, the integrity, confidentiality, and integrity of digital assets have become essential. A proactive approach to cybersecurity is essential to ensure availability.”
Genetec protects its customers from potential vulnerabilities with the unique benefits of utilizing its advanced Security Center platform, a robust solution designed to harden devices against potential cyber threats. says it prioritizes securing its physical security systems.
“This platform brings together disparate security systems and data into a single interface, ensuring true integration and streamlined operations,” said Jadalla.
“Our commitment extends to maintaining system resiliency through robust encryption protocols, regular software updates, and diligently providing patches to address emerging security risks.
“By adhering to industry standards and collaborating with cybersecurity experts, we ensure our solutions remain at the forefront of resiliency against cyber threats.
“This holistic approach gives our clients confidence that their critical security infrastructure is not only secure, but well protected against the dynamic landscape of cybersecurity challenges. ”
Genetec, headquartered in Montreal, Canada, has been transforming the physical security industry since 1997, and today we are a leading company by developing solutions designed to improve security, intelligence, and operations for businesses, governments, and communities. It has become a well-known and trusted company.
Focusing specifically on the adoption of cloud-based solutions for physical security, the State Physical Security Report states that this has increased gradually over the past decade and is now increasing significantly. .
Research shows that 40 percent of end users report that 30 percent or more of their physical security configurations are currently in the cloud or use a combination of cloud and on-premises solutions.
At the same time, cyber concerns about cloud-based solutions have decreased significantly, underscoring increased confidence in cloud solution providers’ ability to establish robust cybersecurity measures.
“Cloud adoption in the physical security industry is steadily gaining traction, and the future of most physical security solutions appears to be a blend of on-premises and cloud-based solutions,” said Jadalla.
“Organizations in the Middle East and Africa can quickly respond to new business requirements by combining hybrid cloud technology with what’s on the ground.
“These are exciting times as the industry embraces change and adapts to new ways to support customer growth in a dynamic environment.”
With rapid urbanization and infrastructure development, the need for advanced video surveillance solutions to protect public spaces and critical infrastructure is increasing.
Firas Jadalla, Genetec Middle East, Türkiye and Africa Regional Director
AI technology is a key element of Genetec services. A subset of AI called deep learning is used for specialized solutions that rely on identifying trends and dependencies between features present in the data itself.
Examples include combing through videos from a specific time period to find relevant footage to speed up investigations. Automation of people counting. Detect vehicle license plates to track wanted vehicles, streamline employee parking, and monitor traffic flow in the city. Increase situational awareness to reduce false alarms and direct security operators to the most pressing situations. It also analyzes data from various Internet of Things (IoT) sensors and various physical security and business systems to improve operations.
Jadara said that demand for video surveillance products in the Middle East has increased significantly in recent years due to an increased emphasis on security and the rapid implementation of smart city initiatives.
“With rapid urbanization and infrastructure development, the need for advanced video surveillance solutions to protect public spaces and critical infrastructure is increasing,” he says.
“Additionally, the integration of video analytics and AI-driven capabilities is becoming more prevalent, increasing the overall effectiveness of surveillance systems.”
Genetic will play a key role in the rise of smart cities across the Middle East, as countries actively invest in transforming their urban landscapes.
“Abu Dhabi is ranked 13th in the world in the IMD Smart City Index 2023, with multiple cities in the top 20, highlighting the UAE’s leadership,” Jadara continued.
“Saudi Arabia’s NEOM project further demonstrates the region’s commitment to innovation and urban planning. This growth will position the Middle East as a global smart city hub, attracting evolving residents and businesses. It reflects our commitment to resilient, future-ready urban environments that meet needs while increasing efficiency and sustainability.”
Jadara said: “Genetec is poised to play a key role in this promising era…Our vision revolves around contributing to the creation of a safer, more efficient and interconnected urban environment in the region. doing.
“The shift towards smart city development is clear as countries invest significant efforts in transforming their economies from an oil-based model to a knowledge-based model.
“Our goal is to provide our clients with the tools and capabilities they need to thrive in the dynamic urban landscape of tomorrow.”
Genetic executives say the market will continue to focus on technological advancements, with demand for high-resolution cameras, intelligent video analytics and cloud-based solutions surging. The company’s report reveals that the physical security market is rapidly embracing cloud and hybrid solutions.
“Privacy concerns are another area that is expected to influence the adoption of privacy-centric technologies that balance security and individual rights,” continued Jadara.
“The integration of video surveillance with other smart city components such as access control and IoT devices will be a key trend, driving a more comprehensive and integrated security ecosystem.”
The ability to customize solutions is another strength that Genetic brings to the market.
“Customizing security solutions for businesses in the UAE is a collaborative process that relies on understanding each customer’s unique needs,” he explains.
“Many of our enterprise customers have advanced requirements, so we work closely together to develop customized features within our products. Recognizing this, we are working with system integrators to address consumption gaps.
“Beyond initial implementation, we help close this gap through training plans to help our customers maximize the full potential of their security investments.”
In conclusion, Jadala says the future of video surveillance is poised for transformative advances and Genetec is at the forefront of pioneering innovation.
“We foresee a situation where AI-driven analytics and automation will redefine security operations, increasing both efficiency and effectiveness,” he says. “Genetec is committed to pushing these boundaries by introducing cutting-edge developments in the coming months.
“As we navigate the dynamic landscape of security technology, Genetec is poised to introduce solutions that not only meet today’s challenges, but also anticipate tomorrow’s needs and set new benchmarks for the industry.”
He added: “Look to a future where video surveillance is not just a tool, but a strategic asset to ensure the safety and security of our communities and organizations.”
Updated: December 19, 2023, 2:46 a.m.