Following its May launch in the US, Google launched Search Generation Experience (SGE) internationally in India and Japan, and the company also shared early user research.
Similar to the US, SGE is also expanding Via Search Lab Opt-in. In India, the language switcher supports English and Hindi, allowing you to quickly switch between them. Voice input and verbal responses will also be supported. Search Generative Experience is also coming to Japan, and ads will be displayed in both countries. Google says, “We look forward to expanding to more countries in the future.”
SGE has expanded a chevron icon that opens a carousel of “related web pages.” It will be available first in the US and will be available in India and Japan in the coming weeks.
During testing, we found that people found access to these links easier and easier to understand when they appeared within the overview itself.
![](https://i1.wp.com/9to5google.com/wp-content/uploads/sites/4/2023/08/google-sge-links-chevron.jpg?ssl=1)
Meanwhile, Google today shared research on people’s use of SGE. This is described as a “positive experience” at a high level. Of particular interest is that the highest satisfaction scores are among younger users (ages 18-24) who say they enjoy being able to ask follow-up questions in a conversational manner. It would also be an interesting study to find out why it is most popular with this age group.
Users find suggested follow-up questions helpful to see examples of how to narrow down their search, and search generation AI helps them find what they’re looking for quickly, so they’re more helpful when asked in full text. He says he asks long, conversational questions. for. Overall, we’re finding that people are trying out queries they never thought they could search for, creating new opportunities for Google to help.
That last point is interesting in that people’s expectations of what technology can do are constantly increasing. Google also says that people love having SGE as part of search, giving them “easy scrolling access to a wide range of sources across the web.”
We are continually working to improve our systems to learn when SGE is most useful as an addition to your search experience.
Google SGE details:
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