Aurich Lawson
Don’t get distracted by Chrome’s massive redesign. Chrome’s invasive new ad platform, ridiculously branded as a “privacy sandbox,” is now widely deployed in Chrome. If not, this feature will track the webpages you visit and generate a list of advertising topics to share upon request from the webpage. This feature is built directly into the Chrome browser. Formerly in the news as “FLoC” and then “Topics API”, despite widespread opposition from nearly every non-advertiser in the world, Google owns Chrome, making it the world’s largest Being one of the advertising companies, this is noteworthy. It will be included in the production build.
Google seems to know that this is not going to catch on. Unlike his Google blog post of the flashy homepage resulting from the redesign, the announcement about the launch of a massive advertising platform was privacysandbox.com page. According to the blog post, the ad platform became “generally available” today, which means it’s rolled out to most Chrome users. This took a long time, but API We rolled it out about a month ago, with a million incremental steps in beta and dev builds, and now the deed is finally complete.
Chrome users will see this popup telling them that the advertising platform has been deployed.
Aurich Lawson
As soon as the user launches Chrome, they should see a pop-up informing them that the “Ad Privacy” feature has been rolled out and enabled. A new popup has been hitting users all week. As you can see in the popup, all of Google’s documentation for this feature is written for another day, with Google calling its browser-based advertising platform “an important step on the road to a radically more private web.” It feels like you’ve been burned.
The discussion here is that someday, not now, someday, Google promises to disable third-party tracking cookies in Chrome, and the new ad platform with some restrictions will be free third-party ads. It’s better than the platform. party cookies. In fact, third-party cookies mostly only affect Chrome users. Both Apple and Firefox have blocked third-party cookies for years and have no plans to implement Google’s new advertising system. We still allow only the Chromium browser.
In fact, this was the beginning of the whole process. Apple blocked third-party cookies in Safari in his 2020, dealing a huge blow to Google’s core revenue stream. It was a victory for privacy protection, but Google won’t follow suit until it secures its advertising business. Cohort’s Federated Learning and now his Topics API are part of a plan to market “alternative” tracking platforms, with Google claiming: have To be an alternative to tracking, you can’t avoid being spied on. The Electronic Frontier Foundation also describes Google’s FLoC as “terrible idea“said.[Google’s] Framing is based on the false premise that you must choose between “old tracking” and “new tracking”. It’s either or neither. Rather than reinventing the tracking wheel, we should imagine a better world without the myriad problems of targeted advertising. ”
Chrome has some controls for this built into the browser. Go to Chrome settings,[プライバシーとセキュリティ],[広告プライバシー](or paste “chrome://settings/adPrivacy” into the address bar). From there, you can click to access each item. three You can probably turn off the advertising platform in just 6 clicks by going to individual pages and unchecking the boxes at the top. If you leave it on for a while,[広告トピック]You can check the page. Google will then show you the ads you want to see in Chrome. This list is sent to the advertiser when you visit the page.
Google has announced that it will block third-party cookies in the second half of 2024, presumably after confirming that its “privacy sandbox” will keep it profitable. Who in the world would have liked a user tracking and advertising platform built right into their browser? Probably not, but this is Google, and Google controls Chrome, so it’s probably still People won’t switch to Firefox.