Harry Styles is expanding his fashion portfolio.
Styles has invested a minority stake in a British fashion brand. stephen stoke dalyreport trend.
On Thursday, the brand announced: good quality The 29-year-old singer will invest in the company at SS Daily’s fall 2024 show in Florence, Italy. Stokey-Daley made her debut at London Fashion Week in September 2021.
“It was a very natural progression,” said Stokey Daly, 27. “One of the things that was really nice was that Harry came up to me and made it clear that he was a fan of what we were doing,” he said.
“And of course I’m a big fan of his,” the designer added.
“Harry and I have a shared vision for the future of SS Daily and are excited to embark on this new chapter together, focusing on the survival of the brand and the expansion of the business into a classic British modern house. I’m looking forward to it,” the designer said. WWD.
As a result of the singer’s investment, the designer is now reportedly receiving financial support to “relaunch” his direct-to-consumer website and hire staff. trend. The investment will also reportedly support “sustainable, long-term expansion.” Hypebeast.
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In 2020, after the designer graduated from the University of Westminster, he learned from a friend that famous stylist Harry Lambert was recruiting up-and-coming designers to work with him through Instagram and submitting their work. It was done.
Soon after, the stylist contacted Stokey Daily and asked them to provide work to the young designer. Stokey-Daley then shared a piece from his graduate collection, which was used in Styles’ “Golden” music video.
“When this piece came out, he completely extended the spotlight to me,” the designer reportedly said. trend. “My orders increased significantly. And it just escalated from there.”
In the music video, Styles primarily wore a white long-sleeved shirt, but he also showed off other creative outfits, including a yellow bucket hat and long pants, and a light blue suit jacket over a button-down and checked pants. He also goes shirtless when swimming underwater.
After the music video, the Grammy winner was seen by fans wearing a designer pleated-front cotton linen shirt and a floral-print oxford bag.
The singer’s infamous ensemble was made from curtains that Stokey-Daley’s grandmother found in a “charity shop” in her hometown of Liverpool.
SSDs are currently sold at retailers such as Saks Fifth Avenue, Dover Street Market, Matchesfashion, and Bergdorf Goodman.