Kim Kardashian is ‘disgusted and furious’ over Balenciaga’s holiday ad campaign
The reality star took to social media to mention the brand’s recent campaign.
PMC – The Hollywood Reporter, PMC – The Hollywood Reporter
After Kim Kardashian ended her partnership with Balenciaga in 2022 following backlash over a campaign that portrayed children in a questionable light. beauty brand billionaire It is now the face of a luxury fashion house.
The “Kardashian Family” star, who wore Balenciaga to the Met Gala and appeared in a Paris Fashion Week show, was named a brand ambassador for the venerable French fashion house on Monday.
“Over the past few years, Balenciaga designs have been part of many of my looks and some of my most iconic fashion moments. This historic fashion house embraces modernity and craftsmanship. , we’re taking an innovative approach to design under Demna,” Kardashian said on Monday.statement shared on her instagram story.
“For me, this long-standing relationship is built on mutual trust and a commitment to doing the right thing. I’m excited for the next chapter of the brand and to be its ambassador,” Kardashian continued. Ta.
The news comes two years after Kardashian severed ties with Balenciaga in November 2022. Announcement of corporate campaign statementwhich drew widespread criticism for mentioning child pornography and featuring child models alongside fetish images.
more: Balenciaga outlines organizational changes after campaign backlash, Kim Kardashian ‘furious’
The media mogul and mother of four said she was “disturbed” by the campaign’s “disturbing images”.
“The reason I’ve been silent these past few days is not because I don’t feel disgusted or outraged by the recent Balenciaga campaign, but because I want to understand for myself why something like this happened. I wanted a chance to talk to my team,” Kardashian wrote at the time. “The safety of children must be given the utmost consideration and any attempt to normalize child abuse of any kind should have no place in our society.”
“We thank Balenciaga for removing the campaign and apologizing. Having spoken with them, we believe they understand the seriousness of the issue and will take the necessary steps to ensure this never happens again,” she said. continued.
The Balenciaga co-founder also addressed the campaign in a separate statement on Instagram at the time.
“While I sometimes want to provoke thought through my work, I would never do it with the kind of gross themes that I condemn, such as child abuse,” he said in a statement posted on Instagram. said.
Kardashian added at the time that she was reevaluating her professional relationship with Balenciaga.
Contributor: Edward Segarra