Lady Gaga modeled the latest clothing collection for a joint mental health campaign with Cotton On, looking stunning in bold make-up.
The 37-year-old singer styled her platinum blonde hair into beachy waves for the stunning photoshoot, and looked eye-catching with bright yellow eyeshadow.
After the Australian brand launched a range of exclusive products on Friday, Lady Gaga wore a graphic print crop top that exposed her belly button.
She paired the piece with jeans and a cap, layered with a denim jacket that had the slogan “Kind, Brave, Together” emblazoned on the back.
To complete her outfit, the songwriter accessorized with a chunky silver necklace and layered hoop earrings.
Lady Gaga launched the Born This Way Foundation with her mother, Cynthia Bisset Germanotta, in 2012, with all proceeds from the collection going to charity.
She said: “We are honored to partner with Cotton On Foundation on our first global campaign that strengthens our mission to build a kinder, braver world together.”
“We always strive to uplift the stories of young people around the world, and through this partnership, we encourage everyone to practice kindness and learn how to better support each other.”
“Our research shows that kindness is one way we can support each other’s mental health.”
The two organizations have teamed up to create a variety of limited edition products that will be on sale from September 1st to October 10th.
Cotton On will donate 100% of its net proceeds to the Born This Way Foundation, making the brand one of the largest contributors to youth mental health resources and support worldwide in 2023.
“We are grateful for the support of the Cotton On Foundation and the opportunity to expand our collective impact around the world,” said Lady Gaga’s mother and co-owner Cynthia. Stated.
“Every day, we see young people around the world leading and changing the conversation around mental health and calling for increased resources to support themselves, their peers, and their communities.”
“We hope this partnership will accelerate the delivery of the tangible resources, skills, and grassroots support needed to build kinder, braver communities that value and improve mental health.”
Cotton On CEO Peter Johnson added: “Cotton On’s purpose is to make a positive difference to people’s lives and it is partnerships like this that will make a huge impact on a global scale.” .
“Recently, our teams and customers told us that mental health is becoming increasingly important to them and that our foundation has launched a commitment to help 10 million people access mental health services. .
“Born This Way Foundation, an organization that shares our values, is a key partner in making this goal a reality.”