Mandarin Oriental has been named the world’s best luxury hotel brand.
Source: LTI — Luxury Travel Intelligence
There is a ranking of the best hotels in the world.
But a new list released by membership group LTI – Luxury Travel Intelligence ranks hotel brands rather than individual hotels.
According to a press release, the ranking analyzes the brand’s many hotels “in-depth” and uses more than 100 “touchpoints” to assess “the brand’s ability to deliver,” from its ethos to its staff. ing.
luxury travel intelligence Membership costs $700 per year and grants access to group travel research. The company does not sell advertising and its research is independent and funded by subscription fees, according to its website.
Here are Luxury Travel Intelligence’s 2023 rankings:
- Mandarin Oriental
- Oetker Collection
- Auberge Resorts Collection
- sixth sense
- Man
- belmond
- four seasons
- Only one thing
- Rocco Forte Hotels
- rosewood
- peninsula
- raffles
According to the results, Mandarin Oriental took the top spot for the first time, narrowly beating out Oetker Collection.
Mandarin Oriental Singapore.
Source: LTI — Luxury Travel Intelligence
Oetker Collection operates 12 hotels worldwide. Including Le Bristol In Paris, Hotel du Cap Eden Roc in Antibes, France The LanesboroLondon, according to the Oetker Collection webpage.
Ranked No. 3 on the list, Auberge Resorts Collection operates hotels including: Mauna Lani In Hawaii, The Lodge at Blue Sky Located in Park City, Utah Vanderbilt Located in Newport, Rhode Island. These are just three of his 27 hotels and resorts under the Auberge brand.
In 2022, Six Senses ranked first, followed by Mandarin Oriental (second) and Rosewood (third).
Hotel La Palma, an Oetker Collection hotel in Capri, Italy.
Source: LTI – Luxury Travel Intelligence
Two new brands join the list this year: Peninsula Hotels and Raffles Hotels & Resorts.
Michael Crompton, co-founder of Luxury Travel Intelligence, told CNBC Travel: “Matching staff to the best management teams in the sector’s explosive growth has proven to be a significant challenge. “I’m working on it,” he said.
He said he expected this to be a deciding factor in future group rankings.
Crompton said Luxury Travel Intelligence uses an algorithm to rate hotel brands, with a maximum rating of 4,663 points.
This year, Crompton told CNBC Travel, it measured 130 “touchpoints” and evaluated elements such as in-room dining, guest pre-arrival processes and brand social media engagement. The group uses a points-based system to remove “inevitable emotion and personal opinion” from its rankings, he said.
Raffles Doha, Qatar.
Source: LTI — Luxury Travel Intelligence
Crompton also noted that brand investment (new hotels or renovations of existing hotels) was a big factor this year.
Crompton declined to say how the touchpoints are weighted, but told CNBC Travel, “Every year we fine-tune the touchpoints and the weighting.”
LTI also highlighted other brands that it said were “well-regarded” enough to monitor.
Participating brands include 1 Hotel, Alila, Anantara, Banyan Tree, COMO, Dorchester Collection, Firmdale, Jumeirah, Leela, Oberoi, Park Hyatt, Ritz-Carlton, Shangri-La, Soho House, Red Carnation, St. Regis, Taj, and Luxury Collection. and Viceroy.
In addition, the following brands received high marks even though the minimum number of properties needed to make the list was less than 10: Airelles, Althoff Collection, Bulgari, Capella, Cheval Blanc, JK Place, La Reserve, Maybourne, Montage, Nikki Beach, Pendry, Soneva, Ultima Collection, Virgin Limited Edition.