Meta is planning to bring more generative AI technology to gaming, particularly VR, AR, and MR, as the company looks to revitalize its faltering metaverse strategy.
according to Work listMeta is looking to find and prototype “new consumer experiences” using new types of generative AI-powered gameplay, such as games that “change every time you play” and follow “non-deterministic” paths. In parallel, the company aims to build tools powered by generative AI — or partner with third-party creators and vendors to use them — that can “improve workflow and time to market.”
The project will focus on Horizon, a collection of Metaverse games, apps, and creative resources, but the project could expand to include games and experiences on “non-Meta” platforms like smartphones and PCs.
“This is an emerging field but has the potential to create new experiences that don’t exist today,” the job posting says. “Innovation in this area could have a significant impact on the ecosystem as it is expected to increase efficiency and allow for significantly more content to be created.”
Meta did not respond to a request for comment.
The new efforts come as a successful product remains elusive for Meta’s Reality Labs, the division responsible for the company’s various metaverse projects, including the Meta Quest headset. While Meta has sold Tens of millions of Quest unitsthat it Resist To attract users to its Horizon mixed reality platform—and make money from it. Billions of dollars in operating losses.
Meta recently changed its metaverse platform strategy, allowing third-party headset manufacturers to license some of the Quest’s software-based features, such as hand and body tracking. At the same time, Meta Speeding up Investments in Metaverse Gaming Projects — It said As a result of Meta CEO Mark Zuckerberg’s newfound personal interest in developing games for the Quest headset.
Meta has shown interest in generative AI experiments before.
In 2022, Zuckerberg showed prototypeLast year, construction bots emerged, allowing people to build parts of virtual worlds by describing them with prompts like “Let’s go to the beach.” And last year, Andrew Bosworth, Meta’s CTO and head of Reality Labs, described in a blog post generative AI tools that could help “level the playing field” in metaverse content creation.
“Just as Instagram has helped anyone become creative, [these generative AI tools] “This will not only empower individual creators,” he wrote.[T]“It will also act as a force multiplier for developers, giving small teams the power of larger studios and accelerating innovation across the board.”
Generative AI is starting to seep into game development, with companies like Disney-backed Inworld and Artificial Agency Applying technology to create more dynamic game dialogues and narratives. Many platforms now offer tools to create game art assets and character voices via AI – to sadness Some game makers fear for their livelihoods.
Meta said earlier this year that it plans to spend Billions About Generative AI and New Formation Best level The team focused on generative AI products like AI personas and advertising. In April, Zuckerberg announced to caution That it will take “years” for the company to make money from generative AI — suggesting the investments won’t turn Reality Labs’ fortunes around anytime soon.