MrBeast has generated over $263,000 in ad revenue from posting his latest videos on X, but the YouTube icon says he believes that number is “part of the facade.”
“Advertisers saw the attention I was getting and bought ads on my video (I think) so my revenue per view is probably higher than what you would experience,” MrBeast said in a comment. tweet Share X.
Since his acquisition of Twitter (now X), Elon Musk has tried to attract creators to the platform with new ways to make money, such as earning a share of ad revenue from their posts. Perhaps the best thing Musk can do to get creators to take the platform seriously is to attract internet megastar MrBeast, who has more subscribers than any other individual on YouTube.
Fortunately for Musk, MrBeast likes him — but business comes first. When touched (somewhat?) The 25-year-old creator was asked to post his videos on X, and he replied: “My videos cost millions, and even if I got a billion views on Once the monetization really starts!
Apparently monetization is “really moving” now, because MrBeast posted a 16-minute video last week, saying he was “curious about how much ad revenue a video on X would generate.”
A week later, MrBeast shared a screenshot showing that the video had received more than 156 million impressions, 5 million interactions, and $263,655 in ad revenue.
However, during MrBeast’s testing, some users raised concerns that X was treating the video as if it were an ad, which could lead to increased engagement. Maybe this is what a YouTuber means when he describes his monetization success as a “facade.”
TechCrunch reported in September that X was showing uncategorized ads in users’ feeds; Subsequently, an advertising watchdog filed a complaint with the Federal Trade Commission (FTC) about the problem of persistent unnamed ads. Ryan Broderick supposed Videos may be misclassified as ads if a pre-roll ad plays before the video, but this still causes a lot of user confusion. A representative from X did not respond for comment.