Nestle has discontinued a new formula for its Nesquik milkshake after regular customers complained it tasted “horrible”.
The food and drinks company changed the recipe for its popular milkshake powder earlier this year, but later admitted it was “poorly received” and announced plans to change it back.
The brand tweaked its recipes in April, replacing maltodextrin with rice flavoring in its banana and strawberry flavors. grocery storeHowever, attempts to improve the product’s texture were unsuccessful.
Shoppers have also noticed the change, with one angry customer writing to X: “What have you done to your strawberry powder recipe? Please change it back.”
She added: “I opened a new container yesterday and it tastes funny and is very mushy at the bottom.”
Another wrote: “The new banana #nesquik recipe leaves a nasty muddy mess at the bottom of the glass and tastes absolutely awful. Quality control has seriously failed here.”
Other customers have vowed not to buy the product until the issue is resolved, writing: “I’ve been taking @Nesquik strawberry powder for years and your new recipe with rice flour is awful. Please change it back. I will never buy again until you change it back.”
One shopper even said she went to find a store that still sold her old formula so she could avoid buying a new one.
A few months after the initial changes, Nestlé announced that it had decided to revert to the old recipe in response to criticism.
A Nestle spokesman said: grocery store“Our goal is always to offer the best recipes on the market, and sometimes we make changes to improve existing recipes.
“These changes were unpopular with consumers and we listened to their feedback.
“The old recipes will be produced again and will be in stores in July. We apologize for any inconvenience.”
Milkshake powder has been a favorite of families in America and Europe for over 70 years. First developed in the United States in 1948 as Nestle Quick, it quickly gained popularity and was launched in Europe as Nesquik.
The product was launched in the UK in 1957 and is sold in more than 100 countries worldwide, where Nestlé says it remains the market leader in milk powder flavourings.
Independent Nestle has been contacted for comment.