among them 2023 Q4 Earnings Report Earlier today, Netflix announced that it will permanently eliminate its cheapest ad-free “Basic” plan in Canada and the UK starting in the second quarter of 2024. He hasn’t been able to sign up for this tier since July last year, and now even current subscribers will no longer be able to keep the “Basic” plan. It was originally $10 or £7 a month, but has increased to $12 or £7. 8 pounds in October. In other words, you’re essentially forced into one of two expensive ad-free packages (starting at $16.49 or £11 per month) or a cheaper ad-supported plan (starting at $6 or £5 per month). Masu.
It will be interesting to see which side the current user base leans towards when it ultimately has to make a decision, but it’s clear that Netflix wants to ramp up its advertising business rather than rely too much on continued price increases. it is obvious. This also seems to apply to the streaming market as a whole. After all, advertising plans currently account for 40% of Netflix’s total subscriptions in the advertising market, according to earnings reports. I wouldn’t be surprised if the same thing applies to the US soon. Netflix added: “We plan to phase out the Basic plan in select advertising countries, starting with Canada and the UK in the second quarter.”
The company has also achieved success in the gaming sector, with user engagement in this sector expected to triple in 2023. grand theft auto The trilogy, which just arrived on the platform on December 14th, was Netflix’s “most successful launch to date in terms of installs and engagement, and some consumers are clearly interested in playing these games.” “I signed up just to do it.” But the company added that it’s still in its infancy relative to the size of Netflix’s core streaming business and doesn’t have significant numbers to share yet. We may see another leap forward in the 2024 game lineup.