summary
- Saudia’s new brand update is in line with its commitment to digital transformation and support of Saudi Vision 2030.
- The new brand image includes a revised logo, font, and color scheme, incorporating green, blue, and sand colors.
- The airline’s rebranding efforts demonstrate its commitment to becoming a leader in the Middle East.
Saudia Arabia’s national airline has unveiled a new look that marks the beginning of a new chapter for Saudia. This update is in line with the airline’s broader plans. “Digital transformation” and strengthen support for Saudi Vision 2030, the country’s long-term strategy to diversify its economy.
Introducing the transformed Saudia
Brand associations have a huge impact on all industries, especially aviation. In a recent update, Saudia updated the brand’s look by revamping its logo and incorporating his three primary colors: green, blue, and sand. However, Saudia’s new brand he image may look familiar, as it reimagines the logo, font, and coloring previously used by the company from 1971 to 1996.
Photo: Saudia
According to the airline, green represents national pride, blue symbolizes the Saudi Group’s ambitions and represents both sea and sky, and the color of the sand is inspired by desert dunes, representing Saudi Arabia’s rich heritage. It is said that there is.
Another aspect of the airline’s new identity naturally includes the design of its aircraft livery. The livery of Saudia’s aircraft is characterized by green and blue stripes that cover the center of the fuselage. The main color of the new aircraft’s livery is green, with the airline’s logo on the tail and the word “Saudia” below the fuselage. The updated logo features a large palm tree against a triangular background reminiscent of the shape of an aircraft.
Photo: Saudia
Commenting on the airline’s transformed look, His Excellency the Faculty of Engineering said: Ibrahim Al Omar, Director General of Saudia Group, said:
“We are experiencing a new era and a very exciting time for Saudia. Our airline has grown from a 1945 Douglas DC-3 aircraft to a fleet of 140 aircraft serving over 100 destinations. We have evolved into a modern fleet and become one of the largest airlines in the region.”
“The Saudia name and logo are an integral part of the history and development of Saudi aviation, and the people of our country share a special emotional connection with this brand. We’ve built it into our identity, added elements that reflect our forward-thinking approach, and remain stable.” To captivate the world. ”
The airline also introduced new uniforms for cabin crew and ground staff. Like the old uniform, the new uniform is based on navy blue.
“Digital transformation”
As I reviewed the airline’s statements, one phrase stood out. “Digital transformation” The airline has emphasized that many times. And indeed, the airline aims to transform through digitalization.
Photo: Saudia
Saudia has launched Generative Artificial Intelligence as a virtual assistant for passengers named “SAUDIA”. The new AI service is designed to help you with all your information and travel-related needs. This new service leverages the power of OpenAI’s ChatGPT 4.
“Our ambitious digital transformation, which has been planned for many years, will not only completely improve the customer experience, but also ensure the highest level of protection for our guests’ personal data through strong partnerships with leading global companies. It also enables more streamlined operations and processes,” the airline said in a statement. statement.
It looks like the new rebrand is more than just lip service. The airline is committed to becoming a world leader, especially in the Middle East region, which is highly competitive and continues to grow with new entrants like Riyadh Airways.
What do you think of Saudia’s new look? Let us know in the comments section below.