summary
- The next OnePlus Open smartphone could be launched in October as rumored, which explains why it was spotted with Indian actress Anushka Sharma in late September.
- OnePlus may have intentionally leaked the device by telling Sharma to show it off, resulting in an awkward pose that exposed both the device’s outer body and inner screen. .
- This leak created buzz and anticipation for the phone’s official launch, contributing to competition in the foldable phone market. Still, OnePlus can come up with a better marketing strategy.
It feels like an awfully long time since we last heard news about the upcoming OnePlus Open smartphone, but last week we reported on rumors that it would be released in October. Before that, we last heard that it was facing a delay, even though a late July release could have been imminent.one plus made fun of it X during the same month’s Samsung Galaxy Z Fold 5 launch event. If rumors of an October release are true, it makes sense that Indian actress Anushka Sharma was spotted carrying a foldable model in late September.
There’s no denying that companies sometimes drip-feed tidbits about their products to certain leakers in order to generate marketing buzz before release. We, and most people in the tech industry, assume that what OnePlus did with this potential marketing stunt was give Sharma an opening and tell her to flaunt it to the paparazzi chasing her. doing. As a result, the pose was extremely awkward, and I ended up holding it in a way that showed not only the outside of the device, but also the internal screen.
Regardless of the awkwardness of the situation, it turns out that smartphones exist as more than just digital renderings. slash leak We’ve compiled a collection of multiple videos and photos of that strange moment to clearly show what the 6.3-inch OLED cover screen and 7.8-inch OLED inner screen are like. We also get a good look at the camera array on the back of the phone, which is surrounded by a raised circular part of the shell. We really wish Sharma had randomly said that he’s also a big fan of Qualcomm’s Snapdragon 8 Gen 2 chip, just to confirm what we heard about the phone’s processor.
With the leaks (presumably) happening in stages, we look forward to the official announcement whenever it actually happens. Multiple brands have started competing with Samsung in the foldable phone space, and the competition is good for everyone. It may be no surprise that first-generation phones, like the Google Pixel Fold, struggled to find their footing early on, but companies are likely to focus on innovation and lower direct-to-consumer prices going forward. It will be.
We don’t know if this was actually a ploy by OnePlus, but it’s not the most promiscuous way a company has tried to sell a product to the public. T-Mobile handed out Reese’s Cups during Halloween 2021 to promote its 5G plans. Nvidia created crop circles in the style of its Tegra K1 chip in 2014 to showcase its “out-of-this-world technology.” If this were a contest for the best and craziest marketing strategy, OnePlus could definitely come up with a better idea than this.