point.me, an online search engine and concierge service that makes it easy to discover reward travel options in real-time, has raised $10 million in Series A funding led by Thayer Ventures. The platform checks flights within 33 loyalty programs across more than 150 airlines to reveal reward flight options in real time.
The New York-based startup was founded in 2019 by Point.me CEO Adam Morvitz and head of the Tiffany Fund. Since the platform launched in February 2022, Point.me has exceeded 1.5 million users and 7.8 million searches.
“Redeeming points is usually a time-consuming, complicated and frustrating process,” Morvitz told TechCrunch. “Our mission is to make it as easy as possible for travelers to find the best deals, regardless of loyalty program.”
Using Point.me, users can filter search results by program, airline or route to find the best offers available, which will be tailored to their preferences and point balances. The platform offers a variety of services, including access to a self-service search tool, a full-service concierge, elite status consultations and credit cards.
Image credits: point.me
Point.me’s Standard self-service plan costs $12 per month or $144 per year and comes with unlimited searches, the ability to sync your rewards account balances, step-by-step booking instructions, and exclusive monthly destination tips. The self-service Premium plan costs $260 per year and comes with everything in the Standard plan, along with a 10% discount on all concierge services, a point-of-service consultation call, and five starter cards to gift to friends and family.
The platform also offers a $5 pass that gives users access to the standard Point.me plan for 24 hours. The company notes that this plan is great for people planning a single trip.
In addition to self-service plans, Point.me also offers concierge packages that come with a full-service reservation at a cost of $200 per person.
Regarding the new financing, the company plans to use it to support enterprise partnerships with major card issuers in the United States, expand its concierge service and expand its consumer subscriptions business.
““The financing will support enterprise partnerships with major U.S. card issuers, expand our consumer subscriptions business, and grow our premium concierge relationships,” Funk said. “Currently, we work alongside providers including American Express, Bilt, Capital One, Chase, and Citi, and the financing will facilitate deeper integrations with existing partners as well as forge new partnerships. Additionally, we have some exciting features planned that will expand The ways consumers think about using their points.
![](https://techcrunch.com/wp-content/uploads/2023/09/point-me-2.jpg)
Image credits: point.me
The funding will also go toward B2B operations, including joint platform development and technical infrastructure support for key loyalty programs and integrated employee travel solutions, Morvitz said.
The Series A funding round included participation from PAR Capital Ventures, RiverPark Ventures, Plug and Play Ventures, and MoreThanCapital. Previous investors, including Gaingels, David Baggett and Carl de Marcken, co-founders of ITA Software (now known as Google Flights), have also returned to participate in the new funding round.
Point.me’s latest funding round brings the company’s total amount to $12 million. The startup raised $2 million in seed funding led by PAR Capital Venture in February 2022.
As for the future, Point.me sees itself going beyond just search, as the company aims to be a loyalty management site for travelers.
“We aim to become the loyalty management site of choice for travellers, using our investment in data to improve the experience for our customers and enterprise partners,” Morvitz said. “This will include AI-based algorithms that highlight redemptions that consumers are most likely to book and predictive technology to recommend which awards have the best chance of becoming available. We can empower business partners with data-driven analytics to target potential customers and better define the travel experience for their customers.” Using our comprehensive data on reward redemption patterns and user behaviour.