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Rihanna appears at Fenty x Puma
Puma/Dennis Leupold
Rihanna has officially teamed up with Puma again to launch a new shoe line.
The multi-hyphenate revealed the Puma Avanti sneakers, part of a soccer-inspired collection, on Thursday. Shoes News” September issue cover. Rihanna told the magazine: “Football is a common language that unites people from all walks of life from all over the world and I wanted to pay homage to that.”
In March, following the superstar’s long-awaited return to the stage at the Super Bowl, Puma teased her return on social media by juxtaposing the Fenty and Puma logos and writing, “She’s back.”
Rihanna first partnered with the company in 2015, serving as its creative director and global ambassador. She then took a step back in 2017 to focus on expanding her Fenty empire, including Fenty Beauty and Savage x Fenty.
For this line, Superstar delved into PUMA’s 75-year vault and finally decided on the King football cleats worn by Brazilian soccer star Pele when he won the World Cup in 1970. I chose Avanti. So it was no surprise that Rihanna, a longtime soccer fan, was drawn to the shoes.
“It’s always great to dig into the PUMA archives” Rihanna recently said trend Introducing her design process. “There is so much history and heritage here and we wanted to honor that by giving Avanti her tribute. [The King is] It’s the shoe that Pele played in that made it so famous, and I know people are looking forward to its return. ”
The unisex sneakers, which retail for $160, come in all adult sizes as well as children’s sizes, which was important to Rihanna. “We had to expand the line to kids so the whole family could participate,” she said. FN.
she also said trend “Returning to PUMA as a mother gave me new perspectives and ideas in a new space.”
The line will be available on September 15th at Puma.com and select retailers worldwide. His second price cut for Avanti is also expected later this fall.