During SiriusXM’s “Next Generation” event in New York, the company spoke out Announce A revamped SiriusXM streaming app, featuring an upgraded media player, enhanced search capabilities, a dedicated “For You” page, an expanded library and more.
Along with the app announcement, the audio entertainment company revealed its new logo, replacing the radio waves next to the brand name. Now, the logo features the letter S with a star in the middle, a nod to SiriusXM “which embraces the stars” and its “promise to bring listeners closer,” the company wrote in its press release. It also introduced a new puppy mascot named Stella and Online store Where consumers can purchase SiriusXM branded merchandise.
SiriusXM said the redesigned app aims to give listeners a “convenient” and easy-to-use streaming experience that prioritizes content discovery. New features include four curated sections, including a page dedicated to you and destinations for music, podcasts, and sports; New home page for search; Live sports listening updates; Speed control and key moments marker for podcasts; Offline listening and downloading capabilities; The ability for listeners to save favorite content in one place. Also, when a listener runs out of skips, they will now be presented with alternative recommendations.
The new SiriusXM live streaming app will begin rolling out on December 14 on iOS, Android and Amazon Fire devices. It will be released on additional platforms in early 2024.
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Image credits: SiriusXM
The SiriusXM app appears to be the 15-year-old company’s attempt to reach younger generations of listeners, who have turned away from traditional radio. To attract new users, SiriusXM is introducing new guest DJ channel performances from more than 160 artists, such as Gen Z pop star Olivia Rodrigo, Cardi B, Luke Combs, Alice Cooper and more.
“From can’t-miss live moments to the perfect soundtrack for any occasion, with the new SiriusXM, we’re putting what defines us at the forefront and welcoming a new generation of listeners, bringing them closer to what they love,” said SiriusXM’s CEO. Jennifer Weitz in a statement.
Additionally, SiriusXM is adding a variety of new channels and shows to its content library, including those hosted/curated by Kelly Clarkson, John Mayer, James Corden, and Shaggy, among others.
At the event, SiriusXM also touted its plans for next year, including a distribution relationship with Amazon-owned Audible and an expanded agreement with auto brand Polestar.
SiriusXM mentioned Last week, third-quarter results revealed a loss of 94,000 satellite subscribers and 112,000 Pandora subscribers. The company acquired Pandora in 2018, however, and the music streaming service has struggled to retain monthly active users while trying to compete with major players Spotify and Apple Music. In 2020, SiriusXM purchased podcast app Stitcher for $325 million.
Earlier this year, the company laid off 8% of its workforce, affecting 475 employees across nearly all departments.