skift take
— Justin Dawes
Six Flags is partnering with Google, Dell, and a group of other technology companies to integrate artificial intelligence and add metaverse experiences.
Other technology partners include HCLTech, Snowflake, Fueled, and Pure Imagination Studios.
Six Flags said it plans to upgrade and add various technologies throughout the park in the coming months.
AI-driven guest experience
The plan includes an AI-driven personalized guest experience before, during and after a park trip. This includes recommendations during the planning process, notifications and virtual support during your visit, and future offers based on data collected from previous visits.
Six Flags announced last August that it would release AI tools on its apps and website through an existing partnership with Google Cloud, and now that experiment is expanding.
“Through this partnership, the industry can leverage our innovations in data, technology infrastructure, cybersecurity, and AI to create memorable and customized guest experiences,” Google Cloud CEO Thomas Kurian said in a statement. ” he said.
and pure imagination studioThe company, which has worked on multiple digitally animated films and video games, said it is contributing to the development of Six Flags’ Metaverse experience.
Personalization is key
Through exceptional storytelling and enhanced interactivity and gameplay in both the physical and digital worlds, we take guests of all ages to places unconstrained by traditional physical vehicles, visuals, and reactions. Here we go,” said Joshua Wexler, CEO of Pure Imagination Studios. , in a statement.
HCL Tech is focused on integrating the technology needed to enhance guest personalization. snowflake Six Flags helps you make sense of the complex data used to achieve your personalization goals. fuel supply focuses on designing mobile apps for guests with customizable visit options.
Six Flags operates 27 amusement parks in the United States, Mexico, and Canada.
Photo Credit: Six Flags plans to enhance guest experience with AI and Metaverse.