All major smartphone manufacturers except Apple are betting that “foldable” smartphones will help. Revive the lackluster mobile market, even though the device still largely fails to attract mainstream consumers. From the report: Almost five years after they were first introduced, foldable smartphones with screens that open like books or compact mirrors now account for just over 1% of the market share of all smartphones sold worldwide. yeah. But Samsung has been ramping up the product’s development this year and investing heavily in its marketing. In July, the South Korean group released the 5G Galaxy Z series. The world’s largest smartphone maker points to estimates from Counterpoint Research that by 2027, one-third of smartphones priced over $600 could surpass foldable devices.
Other device makers, including Motorola, China’s Huawei and its spinoff Honor, are also pinning their hopes on the product to revive a market that has suffered its worst year in more than a decade. “This year, people [in the industry] “Everyone is betting on this now except Apple,” said CCS Insight analyst Ben Wood. Other major smartphone manufacturers have all followed Samsung into the market, including Google’s Pixel Fold and Chinese alternatives from Huawei, Oppo and Xiaomi.