The company formerly known as Twitter has almost paid 20 million dollars For creatives, according to X CEO Linda Yaccarino.
The platform, now called To be eligible, users must subscribe to
The first payments in July, which were cumulative from February onwards, totaled approx 5 million dollarsAccording to its owner, Elon Musk. If X has now paid $20 million, that means that many more creators have joined the Creator Program, or that X’s ads are generating more impressions.
Content creators are now also incentivized to get users to respond to their tweets. While this can inspire conversation, we know this through platforms like Facebook Extreme feelings lead to the greatest amount of interaction.
However, Twitter has been a platform that has deprioritized creators since its inception, since it has been very difficult to monetize followers — on platforms like YouTube, creators in the Partner Program have been taking a share of ad revenue for more than a decade. Now that creators can make money on the platform, there’s a reason to sign up for X Premium (…not a porn site yet) and get published.