The possibility of losing billions in revenue is never good news, even if you’re Apple
TechCrunch primarily covers The startup world, but we at least keep an eye on the big tech companies at all times. And there is perhaps no more interesting story in the world of tech giants than the changing of the guard: Microsoft was stolen.most valuableThe crown is from Apple and things are getting interesting.
Transformation is not an idle transformation. Microsoft’s association with OpenAI and its rapid deployment of AI tools in its various software products has won it favor from investors, who expect it will be able to extract revenue, growth, and profits from all AI-related businesses. The Copilot Pro version is a good example of what Redmond intends to do.
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Meanwhile, Apple is seeing its most important market, smartphones, shrink as it faces legal challenges around the world. Smartphone market It shrank 3.2% last year After declining by a Huge 11.3% In 2022, according to the International Data Corporation (IDC). However, the good news for Apple is that the iPhone once again became the best-selling smartphone last year.
However, you cannot achieve long-term growth by leading a shrinking market.
In return, Microsoft recently helped resolve OpenAI’s governance and leadership problem, allowing Redmond to retain nearly majority ownership of the AI company’s for-profit arm. This means that Microsoft is intent on bringing more AI features to its users.