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An employee takes a photo of a person dressed as Jeffrey the giraffe at a Toys R Us store in Paramus, New Jersey, U.S., on Tuesday, November 26, 2019.
new york
CNN
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Toys R Us stores are making a comeback. This time it’s the airport and cruise ship.
The toy store’s parent company, WHP Global, announced the expansion of up to 24 flagship stores, as well as openings at airports and cruise ships.
Aptly named “Air, Land, Sea” Expansion, this is a bold move for a struggling toy company that is trying to get back on its feet after filing for bankruptcy. All stores closed in 2018. He attempted several comebacks through various owners but was unsuccessful.
WHP Global announced Friday that its first airport store will open in November at Dallas-Fort Worth International Airport through a partnership with Duty Free Americas. Cruise industry stores will sell cruise-themed merchandise, but Toys R Us has not said which cruise lines or stores will be open.
The flagship store will open with a new agreement with Go! Retail Groups will begin opening in the 2024 holiday season. The 24 flagship stores will join the 452 Toys R Us stores currently operating at Macy’s stores nationwide.
the Partnership with Macy’s in 2021 The two companies agreed to sell toys on Macy’s website and open in-store shops in 400 department stores, giving the toy retailer new life.
The new flagship store “will open in a prime location that complements Macy’s existing retail stores,” a spokesperson said.
One flagship store already exists. Toys R Us marked its return to the United States with her 20,000 square foot flagship store opening in New Jersey American Dream Mall in 2022.
In 2021, WHP Global acquired Toys R Us from Tru Kids Inc. I bought a brand that failed. In a liquidation sale in 2018. True Kids had big plans to open about a dozen stand-alone stores across U.S. malls; I only opened two. in New Jersey and Texas. Both later, Companies cite COVID-19.
Yehuda Schmidman, Chairman and CEO of WHP Global, said that since the company acquired Toys R Us, its global retail footprint has increased by more than 50%, with more than 1,400 stores and e-commerce in 31 countries. He said he has expanded the site.