According to the August 2023 Hawaii Hotel Performance Report published by the Hawaii Tourism Authority, hotels in the West Maui area experienced a significant drop in occupancy last month due to the wildfires that broke out in Lahaina on Aug. 8.
This situation has negatively impacted hotel occupancy, average daily rate (ADR), and revenue per available room (RevPAR) in all regions of Maui County.
Maui County Hotel RevPAR is $294 (-30.4% vs. 2022, -3.8% vs. 2019), ADR is $564 (-8.6% vs. 2022, +43.7% vs. 2019), and Occupancy is 52.2% (-16.4%). percentage points compared to 2022, -25.8 percentage points compared to 2019).
Maui’s luxury resort community, Wailea, has a RevPAR of $461 (-24.5% from 2022, -19.0% from 2019), an ADR of $817 (-20.3% from 2022, +30.5% from 2019), and an occupancy rate. was 56.5%. (-3.2 percentage points compared to 2022, -34.4 percentage points compared to 2019).
RevPAR for the Lahaina/Kaanapali/Kapalua area is $234 (-39.4% from 2022, -5.9% from 2019), ADR is $515 (-4.2% from 2022, +58.1% from 2019), and occupancy is It was $515. 45.4% (-26.4 percentage points compared to 2022, -30.8 percentage points compared to 2019).
Hotels on Maui made up for some of the tourism losses by accommodating fire survivors and rescue workers.
The Hawaii Tourism Authority also released data for all other counties.
Kauai:
- RevPAR $357 (+9.2% compared to 2022, +70.7% compared to 2019)
- ADR $444 (+6.4% compared to 2022, +56.5% compared to 2019)
- Occupancy rate 80.4% (+2.1 percentage points compared to 2022, +6.7 percentage points compared to 2019)
Big Island:
- RevPAR $302 (-2.2% compared to 2022, +33.3% compared to 2019)
- ADR $436 (+2.8% compared to 2022, +55.7% compared to 2019)
- Occupancy rate 69.3% (-3.6 percentage points compared to 2022, -11.6 percentage points compared to 2019)
Oahu:
- RevPAR $246 (+5.8% vs. 2022, +8.4% vs. 2019)
- ADR $292 (+2.3% compared to 2022, +14.2% compared to 2019)
- Occupancy rate 84.4% (+2.8 percentage points compared to 2022, -4.5 percentage points compared to 2019)
Hotels across the state of Hawaii reported decreases in revenue per available room, average daily rate, and occupancy in August 2023 compared to August 2022. Compared to pre-pandemic August 2019, statewide ADR and RevPAR were higher in August 2023, but occupancy was lower.
According to the Hawaii Hotel Performance Report, August 2023 compared to August 2022 had a statewide RevPAR of $275 (-7.7%), ADR of $370 (-4.1%), and occupancy of 74.2% ( -2.8 percentage points). RevPAR increased by 12.6% in August 2019. This was driven by an increase in ADR (+27.6%) which offset a decline in occupancy (-9.9 percentage points).