V2 Communications (V2), a full-service communications and PR agency for innovative technology brands in B2B, healthcare, and climate change, today announced that it has expanded its cybersecurity client portfolio with the addition of CalypsoAI, Schellman, and RiskOptics. did. From the proliferation of new threats every day, the introduction of more advanced AI to mitigate those threats, to the thousands of cybersecurity vendors that exist today, the cybersecurity industry is noisy and complex. Cybersecurity companies rely on V2 to gain an edge over their competitors. RiskOptics, CalypsoAI, and Schellman each selected V2 to develop strategic communications campaigns to build brand awareness.
“Translating the inner workings of the cybersecurity industry into compelling stories is in V2’s DNA,” said Jean Serra, V2 Communications CEO and co-founder. “Our roots as a telecommunications company and as professionals are in cybersecurity, and some of our first clients were in this space. Since those early days, a large part of our B2B technology practice has been compliance From security and fraud prevention, to endpoint and network security, data protection, and most recently, the secure implementation of LLM, our focus has always been on cybersecurity.”
“The market is constantly innovating, requiring brands to be thoughtful, strategic and creative in their communications to differentiate themselves,” said V2 Vice President and Managing Director, B2B Technology Practice. Lead Caitlin Holbrook said. “Through his growing PR, content and unified communications services, we have produced results that advance the businesses of these innovators.”
CalypsoAI builds categories
Having just announced a new enterprise product, CalypsoAI was eager to enter the enterprise market and establish itself as a leader in AI security. The company enlisted V2 to not only help build this nascent category, but ultimately lead it. V2 will drive his CalypsoAI’s strong media relations program leveraging thought leadership, issue response, and news. Most notably, V2 led his Calypso’s Series A-1 funding announcement, successfully reaching his targeted B2B technology, business, and investor audience, and was featured in TechCrunch, VentureBeat, and SiliconAngle. , secured coverage in the Washington Business Journal and elsewhere.
Sherman Raises Awareness Through Intensive Thought Leadership
Mr. Shellman approached V2 with the goal of spreading awareness about one of the biggest secrets in IT compliance and cybersecurity assessment. To achieve that goal, V2 focuses on collaborating with leading publications to demonstrate Shellman’s expertise and better establish the subject matter expert as a trusted source in the industry. I am putting V2 was quickly featured in the Wall Street Journal, with Shellman’s CEO Avani Desai providing guidance on how companies can minimize cyber risks from third-party vendors. The program focuses on leveraging Schellman’s leadership to increase the company’s voice in the market, resulting in extensive coverage of the message in Cyber Defense Magazine, Help Net Security, InformationWeek, and more. I did.
RiskOptics Rebranding
RiskOptics (formerly Reciprocity), a leader in governance, information security risk, and compliance, has partnered with V2 on a project to launch a new brand. The purpose of his communication with RiskOptics’ V2 is to educate his CISOs on the relationship between governance, risk, and compliance in order to make faster decisions and reduce threats to business continuity, and to help companies improve their GRC Our commitment is to establish our brand as a preferred partner as we mature. Recognizing that a rebrand alone would not garner the level of attention RiskOptics needs, V2’s campaign leverages multiple communication channels over several months to introduce and highlight key media messages about the new brand. as well as built on the Rolling Thunder strategy. It’s not just your identity, it’s also a differentiator for your product or business.