Walmart Relaunch a private label fashion brand No Boundaries Available in stores and online from July 16th.
The No Boundaries brand targets young people. Generation ZThe retailer announced in an announcement on Thursday (June 13) that it has placed a focus on its design team. press release.
“Refreshing our private brand portfolio is a critical part of our fashion strategy as we evolve our assortment to resonate with our core customers as well as the next generation of Walmart shoppers.” Jen Jackson BrownWalmart’s senior vice president of U.S. fashion brands said in a release:
The design team Walmart hired to revamp No Boundaries was like that The retailer is building a team dedicated to the brand, according to the release.
According to a release, the line includes 130 pieces in all sizes with styles based on casual trends and weekend wear, with 80% of the pieces priced under $15, and many available for just $5.
The revamped No Boundaries collection will be showcased across social channels, including immersive ones. Walmart found experience Roblox,the user You will be able to According to the release, players will be able to purchase real-world outfits and unlock virtual twins.
“There is a tremendous opportunity for Walmart to reach Gen Z customers with a brand that combines great style with incredible value,” Brown said in the release. “We have 145 million U.S. customers shopping in our stores and online every week, and the new No Boundaries brand is designed and marketed intentionally to reach this young adult demographic with a focus on fit, quality, style and fabrics that resonate with them.”
In February 2023, Walmart Private brand products As suppliers continue to raise prices, consumers are forced to pay higher prices. For example, retailers’ store brands Great value and Equivalent Competing with packaged products from major companies Procter & Gamble and Unilever.
In April, Walmart Private Label Products Debut of ‘chef-inspired’ food brand Better GoodsThe launch marks the company’s largest private-label food expansion in the past two decades and comes as several other retailers are also moving deeper into the world of private-label products.
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